Introducing 

Prezi AI.

Your new presentation assistant.

Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.

Loading content…
Transcript

Rhetoric Analysis

Doritos vs. Baby

Tai Brams & Ethan Haag

ENG 101-S

Ultrasound Doritos Commercial

COMMERCIAL

This halftime Superbowl commercial, aired during the 2016 Carolina Panthers and Denver Broncos game, was ranked as one of the top three favorite commercials of the year. The commercial itself consists of a father, mother, baby, and an Ultrasound Technician. The father is seen eating Doritos while at the ultrasound viewing the baby. The mother becomes frustrated with him once he realizes that the baby can be seen reaching for a Dorito. The father then begins teasing the baby by waving a Doritos chip back and forth. Jumping for the Dorito, the baby hits his head and the mother snatches the Dorito from the father. She then throws it across the room and, before realizing it, the baby decides to jump after the Dorito. This results in the mother giving birth to her baby right then and there in the ultrasound room. The commercial ends with everyone screaming in what seems to be a mix of terror and shock.

https://www.youtube.com/watch?v=ugn_qmQ0NFo

Audience

AUDIENCE

The audience of course will consist of Carolina Panthers fans as well as Denver Broncos fans. The audience will also consist of football fans in general as well as halftime fans. The target audience of this commercial is mainly for halftime viewers as well as super bowl viewers. However, the target audience may also consist of multitudes of people around the world just because the commercial itself became so popular, it was shared across the states.

Kairos

KAIROS

The Carolina Panthers vs. Denver Broncos Super Bowl game aired on February 7, 2016. The timing of this commercial is key. Doritos knew that there would be millions viewing their commercial since it was a halftime commercial. However, studies have proven that the main time of consumption of Doritos is during prime time TV. Prime time is from 8pm to 11pm. Halftime aired around 8pm in 2016 and the game itself ended around 11pm. The Doritos commercial itself aired during primetime TV. Wouldn't this convince even more people to want a bag of Doritos during their time of most consumption? Coincidence? I think not!

Telos

TELOS

The main purpose of the 2016 halftime commercial was, of course, to increase the sales of the much loved product. Sales also increased just because the commercial itself was genuinely funny and, since it was one of the top three favorites of the year, the consumption rates were much higher. Their sales were through the roof. The average person consumed eight or more bags which added up to be about 7.12 million Americans.

Pathos

PATHOS

Doritos main focus of this commercial was humor. The company knew it was going to be a half time commercial so they knew it either had to have a lot of famous people in it or it had to be hilarious. Doritos used humor to relate to the audience. The audience is able to relate because of how bad the baby wanted a Dorito chip. Sometimes you just really want a bag of Doritos so you can feel the desire that baby feels for a Dorito.

Ethos

ETHOS

Doritos has been around since 1966. Since its creation, Doritos has become a very popular and trustworthy product as well as a fan favorite when it comes to the product itself and their hilarious commercials. Fans trust that all commercials aired during half time for the super bowl has to be nothing but mainstream products as well as hilarious. As of 2016, 103 million people viewed the Super Bowl game as well as the halftime commercials. So, the products being advertised had to have been well known products as well as credible and relatable in order to increase the sale of such products like Doritos.

Logos

LOGOS

Doritos uses humor to relay logos into the commercial. The audience is able to relate to both the baby and the father within the commercial. First, the father is either so hungry or craves a bag of Doritos so bad that he chooses to eat a bag of Doritos during his wife's ultrasound. If the father wanted a bag of Doritos so bad that it could not wait till after the ultrasound, then I would want a bag that bad as well. Secondly, the theme of desire for a bag of Doritos continues with the baby. The baby is seen reaching for a Dorito chip while still in the womb. If the baby wants a bag of Doritos so bad to the point where it decides to be born right there at the ultrasound just to get one, maybe I would want a bag of Doritos this bad.

Learn more about creating dynamic, engaging presentations with Prezi