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Reinforcement Theory

of Motivation

Muhammad Izz Mirza Bin Md Yazid (2170790)

Azrul Syahmi Bin Abdull Aziz (2170795)

Muhammad Danial Bin Ahmad Shahbudin (2170798)

Muhammad Zaki Bin Kadis (2170799)

Mohamed Afiq Nazmi Bin Mohd Yusoff (2170820)

Muhammad Fazreen Bin Mat Zain (2170957)

> Proposed by B.F. Skinner.

> It states that individual's behaviour is a function of its consequences.

> Based on "law of effect", individual's behaviour with positive consequence tends to be repeated, but individual's behaviour with negative consequences tends not to be repeated.

Introduction

Introduction

> Reinforcement theory of motivation overlooks the internal state of individual, the inner feelings and drives of individual are ignore by Skinner.

> Its totally focused on what happens to an individual when he take some actions.

> The external environment of the organization must be designed effectively and positive so as to motivate the employee.

Extra Facts

Add-on facts

Methods of controlling behaviour

Positive reinforcement

- This implies giving a positive response when an individual shows positive and required behaviour.

Negative reinforcement

- This implies rewarding an employee by removing undesirable consequences. Both positive and negative reinforcement can be used for increasing desirable behaviour.

Continuos

Punishment

- It implies removing positive consequences so as to lower the probability of repeating undesirable behaviour in future.

Extinction

- It implies absence of reinforcement. In other words, extinction implies lowering the probability of undesired behaviour by removing reward for that kind of behaviour.

Motivation quotes

> Reinforcement theory explains in detail how an individual learns behaviour.

>Managers who are making attempt to motivate the employees must ensure that they do not reward all employees simultaneously.

> They must tell the employees what they are not doing correct.

> They must tell the employees how they can achieve positive reinforcement.

Implication of theory

Thank you

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