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> Proposed by B.F. Skinner.
> It states that individual's behaviour is a function of its consequences.
> Based on "law of effect", individual's behaviour with positive consequence tends to be repeated, but individual's behaviour with negative consequences tends not to be repeated.
> Reinforcement theory of motivation overlooks the internal state of individual, the inner feelings and drives of individual are ignore by Skinner.
> Its totally focused on what happens to an individual when he take some actions.
> The external environment of the organization must be designed effectively and positive so as to motivate the employee.
Positive reinforcement
- This implies giving a positive response when an individual shows positive and required behaviour.
Negative reinforcement
- This implies rewarding an employee by removing undesirable consequences. Both positive and negative reinforcement can be used for increasing desirable behaviour.
Punishment
- It implies removing positive consequences so as to lower the probability of repeating undesirable behaviour in future.
Extinction
- It implies absence of reinforcement. In other words, extinction implies lowering the probability of undesired behaviour by removing reward for that kind of behaviour.
> Reinforcement theory explains in detail how an individual learns behaviour.
>Managers who are making attempt to motivate the employees must ensure that they do not reward all employees simultaneously.
> They must tell the employees what they are not doing correct.
> They must tell the employees how they can achieve positive reinforcement.