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Castaneda, Yla Clarisse

Castro, Mairene Cristina

Catahan, Mikaella Allyana

Garcia, Justine Kristan

Jusi, Charlene Mae

Leoncio, Tria Loren

Lin, Jesse Baldwin

Magadia, Carl Nomer

Manglicmot, Andre John

Paler, Jhayven

WHAT YOU NEED TO KNOW ABOUT AYALA LAND INC.

INTRODUCTION

THEIR BUSINESS

THEIR BUSINESS

Ayala Land is the largest property developer in the Philippines with a solid track record in developing large-scale, integrated, mixed-use, sustainable estates that are now thriving economic centers in their respective regions.

With 9,852 hectares of land bank, 20 estates, and presence in 55 growth centers across the country, we offer a balanced and complementary mix of residential spaces, shopping centers, offices, hotels and resorts, and other businesses.

THEIR COMPANY

THEIR COMPANY

Ayala Land, Inc. (ALI) was organized in 1988 when Ayala Corporation decided to spin off its real estate division into an independent subsidiary to enhance management focus on its real estate business. ALI went public in July 1991 when its class “B” common shares were listed both in the Manila and Makati Stock Exchanges. On September 12, 1997, the Securities and Exchange Commission approved the declassification of ALI’s common class “A” and common class “B” shares into common shares.

PRODUCTS AND SERVICES

MISSION, VISION AND VALUES

MISSION, VISION AND VALUES

MISSION

MISSION

By developing integrated, master planned and sustainable mixed-use communities in vibrant growth centers all over the country, we strive to continually elevate the quality of life for all of our customers.

We shall be a responsible corporate citizen and act with integrity, foresight and prudence.

We shall empower our employees to deliver products that exceed our customers’ expectations and

build long-term value for our

shareholders.

VISION

VISION

Our vision is to enhance our standing and reputation as the Philippines’ leading real estate developer,

and to be a strong partner in nation building

VALUES

VALUES

BOARD OF DIRECTORS

S.W.O.T. Analysis

Strengths

Strengths

Ayala Land, being the real estate arm of the Ayala Corporation, has its financial and business strength from the resources of the conglomerate. They also have their organizational strength because they hire the most competitive workers and provide trainings to further improve their competencies. Ayala Land’s Residential Business Group also handles the sale of mass market and high-end residential lots which makes them a leveraged company catering to different markets. Their awards and accolades such as Finance Asia’s “second best-managed company in the Philippines” and Asia Pacific Property Awards’ “Best Commercial Landscape Architecture” also boosts their reputation which entitles them the trust and loyalty of their clients and investors. Ayala Land Management’s core values: Leadership, Integrity, Vision, Excellence and Malasakit,reminds them of their organizational goals that they must faithfully abide in order to attain the continuous improvement of their quality goods and services.

Weaknesses

Weaknesses

Contrary to the company’s strength, Ayala Land Inc. also has its weaknesses that block its path toward success. First, the pricing of their real estate is quite expensive and unaffordable for average people but unfortunately, the company can’t do anything about it due to its high costs and expenses. Second, the client’s information is not directly accessible to agents, which make it hard for them to assess and address upcoming customer-related problems. Third, Ayala Land Inc. has a very high loan rate the lowers the opportunities for future buyers. It also has weak office space sales for the past years given the weak lease rates in the market. Fourth, the company is sometimes unable to adapt to current trends that may affect the organizational composition of the company. Fifth, Ayala’s land banks are currently not enough for future expansions and improvements. Sixth, the company may have difficulties in maintaining operations at selected communities and especially in the time of losses in the company. Seventh, there are few occurrences of unforeseen dynamic change in the quality of the real estate products. And lastly, the controlling shareholders are family members of the Ayala clan and we may conclude that whatever happens to their family might directly or indirectly affect business operations.

Opportunities

Opportunities

Ayala land Inc. is more likely to improve through the help of new ways, concepts, and designs for advertisements such as online advertisements so that they will be able to reach their target market easier and faster. Also, having an unstained business reputation is both a strength and opportunity since more clients are encouraged and are able to purchase what the company offers. Third, through the help of newly invented machinery and technologies, the company will be able to produce more quality residential lands. Fourth, the unlimited needs and mounting demands of the growing populations of countries with growing economies like the Philippines serves as an opportunity for the company to supply their wants and needs. Fifth, there’s a large possibility of the business’ expansion due to the presence of empty lands in our country. And lastly is the existence and support of loyal clients who continue to patronize the company’s quality goods and services.

Threats

Threats

In today’s world, no matter how popular or huge your company is, there would always be a presence of threats, whether to a single aspect of your company, to its partnerships with other companies, or worse, to the life of your business. First, as time passes by, there are emerging numerous competitive companies, stronger groups, and other real estate’s that undoubtedly stand as threats toward the success of this company. Second, the occurrence of depression or long severe recession in a company caused by external factors whereas this company may not be able to return to its track again. The third threat is the decreasing purchasing power or weaker financial abilities of some individuals that result in their inability to obtain what the company offers them. Fourth, the production of new and more engaging advertising campaigns launched by other competitors is truly alarming. Fifth, the abating development in China and feeble employment creation in the US may also directly affect this company. Sixth, we also consider it a threat when the competing company produces and distributes very similar products with that of Ayala Land. Seventh, the supplier’s oversupply of condominiums and other real estate assets that results to company’s loss and waste of resources. And lastly, the implementation of some government policies that hinder the company to grow and expand to a greater extent.

MICHAEL PORTER'S 5 FORCES MODEL

THREATS OF NEW ENTRY

  • ADVANCEMENT OF TECHNOLOGY
  • KNOWNED COMPANY NAME
  • TRUSTED COMPANY
  • MORE TO OFFER

MICHAEL PORTER'S 5 FORCES MODEL

SUPPLIER POWER

COMPETITIVE RIVALRY

BUYER POWER

  • NO BUYER POWER (AYALA LAND HAS MANY CUSTOMER)
  • CUSTOMERS HAVE THE ABILITY TO CHOOSE FROM OTHER SUBSTITUTES

  • MANY SUPPLIERS
  • LOW CONCENTRATION OF SUPPLIERS

  • LOTS OF COMPETITORS
  • LARGE INDUSTRY SIZE
  • FAST INDUSTRY GROWTH RATE
  • PRICES THEY OFFER

THREATS OF SUBSTITUTION

  • PRICE
  • AMENITIES
  • LOCATION

P.E.S.T Analysis

P.E.S.T Analysis

POLITICAL

ECONOMIC

TECHNOLOGICAL

SOCIO-CULTURAL

  •  Advertisements that promote the corporation
  •  A new advertising campaign launched by other competitors
  •  Due to expensive materials and unforeseen events, there could be a decrease of profit and insufficient budget in the future

  •  Polices of the government
  •  The abating development in china and feeble employment creation in the future

  •  Unstained business reputation
  •  The existence of loyal clients that continues to patronize their quality goods and services
  •  Competitors that produce the same product (real estate)

  •  The needs of the people for growing economies like the Philippines allow them to supply their wants and needs.
  •  Possible expansion of their businesses through the existence of empty lands in our country
  •  The growing population of our country requires them to build more houses for Filipinos
  •  Mounting number of people who demands the product
  •  As the population of the country grows, the competitors of Ayala Land grew in numbers too
  •  Depression and downturn in the country’s economy
  •  Presence of competitive companies, stronger groups, and other real estates
  •  Oversupply of condominiums and other res estate assets
  •  Less purchasing power of the people

CONCLUSIONS

CONCLUSIONS

  • The overall conclusion is that the Ayala Land Inc. may be the largest property developer in the Philippines and one of the well-known in this country, but their pricing is too high for the middle-class or the average people who want to avail their product.
  • Another conclusion is that Ayala Land, Inc. is that they are unable to adapt with the current trends that made their competitors have more advantage when it comes to advertising their product.
  • Ayala Land Inc. has a lot of competitors that make the consumers have more options to choose and may choose Ayala Land Inc.’s competitor because it offers lower rates than Ayala Land, Inc.
  • The competitors may offer better location and amenities that are very convenient for the customers that lessens the chance for the customers to choose Ayala Land, Inc.
  • The Ayala Land Inc., has a lot of suppliers for their products that make them have the power to choose an alternative and cheaper products.
  • The Ayala Land Inc., may have future problems regarding the ownership because of the family clan owning the company.

RECOMMENDATIONS

RECOMMENDATIONS

  • The Ayala Land Inc. should choose very affordable resources for the production in order for them to decrease their pricing since they want people to feel the comfort with their product, they would attract more customers if their pricing decreased for our fellow Filipinos.
  • The company should have an advertising team since they need to adapt with the current trend. The competitors have a lot of advantage when it comes to advertisements, so they should expand their ability to promote their product.
  • Since the company’s competitors are already growing, they need to improve their marketing strategy and have better offers than their competitors.
  • The company should choose geographical locations in the country that may help attract consumers for their products.
  • The Ayala family clan should now plan for the ownership of the business in the future to avoid conflicts in the business.

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