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Ayala Land is the largest property developer in the Philippines with a solid track record in developing large-scale, integrated, mixed-use, sustainable estates that are now thriving economic centers in their respective regions.
With 9,852 hectares of land bank, 20 estates, and presence in 55 growth centers across the country, we offer a balanced and complementary mix of residential spaces, shopping centers, offices, hotels and resorts, and other businesses.
Ayala Land, Inc. (ALI) was organized in 1988 when Ayala Corporation decided to spin off its real estate division into an independent subsidiary to enhance management focus on its real estate business. ALI went public in July 1991 when its class “B” common shares were listed both in the Manila and Makati Stock Exchanges. On September 12, 1997, the Securities and Exchange Commission approved the declassification of ALI’s common class “A” and common class “B” shares into common shares.
By developing integrated, master planned and sustainable mixed-use communities in vibrant growth centers all over the country, we strive to continually elevate the quality of life for all of our customers.
We shall be a responsible corporate citizen and act with integrity, foresight and prudence.
We shall empower our employees to deliver products that exceed our customers’ expectations and
build long-term value for our
shareholders.
Our vision is to enhance our standing and reputation as the Philippines’ leading real estate developer,
and to be a strong partner in nation building
Ayala Land, being the real estate arm of the Ayala Corporation, has its financial and business strength from the resources of the conglomerate. They also have their organizational strength because they hire the most competitive workers and provide trainings to further improve their competencies. Ayala Land’s Residential Business Group also handles the sale of mass market and high-end residential lots which makes them a leveraged company catering to different markets. Their awards and accolades such as Finance Asia’s “second best-managed company in the Philippines” and Asia Pacific Property Awards’ “Best Commercial Landscape Architecture” also boosts their reputation which entitles them the trust and loyalty of their clients and investors. Ayala Land Management’s core values: Leadership, Integrity, Vision, Excellence and Malasakit,reminds them of their organizational goals that they must faithfully abide in order to attain the continuous improvement of their quality goods and services.
Contrary to the company’s strength, Ayala Land Inc. also has its weaknesses that block its path toward success. First, the pricing of their real estate is quite expensive and unaffordable for average people but unfortunately, the company can’t do anything about it due to its high costs and expenses. Second, the client’s information is not directly accessible to agents, which make it hard for them to assess and address upcoming customer-related problems. Third, Ayala Land Inc. has a very high loan rate the lowers the opportunities for future buyers. It also has weak office space sales for the past years given the weak lease rates in the market. Fourth, the company is sometimes unable to adapt to current trends that may affect the organizational composition of the company. Fifth, Ayala’s land banks are currently not enough for future expansions and improvements. Sixth, the company may have difficulties in maintaining operations at selected communities and especially in the time of losses in the company. Seventh, there are few occurrences of unforeseen dynamic change in the quality of the real estate products. And lastly, the controlling shareholders are family members of the Ayala clan and we may conclude that whatever happens to their family might directly or indirectly affect business operations.
Ayala land Inc. is more likely to improve through the help of new ways, concepts, and designs for advertisements such as online advertisements so that they will be able to reach their target market easier and faster. Also, having an unstained business reputation is both a strength and opportunity since more clients are encouraged and are able to purchase what the company offers. Third, through the help of newly invented machinery and technologies, the company will be able to produce more quality residential lands. Fourth, the unlimited needs and mounting demands of the growing populations of countries with growing economies like the Philippines serves as an opportunity for the company to supply their wants and needs. Fifth, there’s a large possibility of the business’ expansion due to the presence of empty lands in our country. And lastly is the existence and support of loyal clients who continue to patronize the company’s quality goods and services.
In today’s world, no matter how popular or huge your company is, there would always be a presence of threats, whether to a single aspect of your company, to its partnerships with other companies, or worse, to the life of your business. First, as time passes by, there are emerging numerous competitive companies, stronger groups, and other real estate’s that undoubtedly stand as threats toward the success of this company. Second, the occurrence of depression or long severe recession in a company caused by external factors whereas this company may not be able to return to its track again. The third threat is the decreasing purchasing power or weaker financial abilities of some individuals that result in their inability to obtain what the company offers them. Fourth, the production of new and more engaging advertising campaigns launched by other competitors is truly alarming. Fifth, the abating development in China and feeble employment creation in the US may also directly affect this company. Sixth, we also consider it a threat when the competing company produces and distributes very similar products with that of Ayala Land. Seventh, the supplier’s oversupply of condominiums and other real estate assets that results to company’s loss and waste of resources. And lastly, the implementation of some government policies that hinder the company to grow and expand to a greater extent.
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