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PROJECT BUSINESS PLAN
DEALUX PROJECT
2017
VIRTUAL REALITY - AS GLOBAL TREND
If any technological innovation has been slow to deliver on its promises, then it is virtual reality (VR). After exploding with a fanfare onto the consumer technology scene over a decade ago (Second Life, anyone?), interest waned rapidly and the trend didn’t really reverse until early 2014.
VIRTUAL REALITY - AS GLOBAL TREND
Market studies suggest that the consumer virtual reality market will be worth anywhere
from $1bn this year to $5.2bn in 2018, and even $15.9bn by 2020. Hardware from the
likes of Oculus, Samsung and Sony is driving the market right now, although software and applications will be needed to sustain interest and market growth.
THE FIRST LUXURY VR SHOP ON THE EARTH
What is virtual reality?
What is virtual reality?
Virtual reality is a three-dimensional, computer generated environment which can be explored and interacted with by a person. That person becomes part of this virtual world or is immersed within this environment and whilst there, is able to manipulate objects or perform a series of actions.
What is V-commerce?
Virtual commerce has been pictured as part of a new paradigm fordoing business. Creating a web-presence is considered cheap for firms and can allow them to further establish themselves in the physical market or completely replace their physical presence with a virtual one. Virtual commerce can be challenging to businessesthat are already established in the real world and need to communicate their brandimage or message on a different format.
ABOUT DEALUXE
ABOUT DELUXE
DeaLux is an innovative, global, high-end VR e-commerce content delivery platform for enterprises and luxury brands that is running at the leading edge of current technology.
The name “Dealux, is a “umbrella” brand name for two very unique platform, that lies in the world of virtual reality, and provides e-commerce solutions for the Buyers and Sellers. The so called “v-commerce luxury platforms”, will be supported by the same technical background, human resources and sales and marketing strategies.
A NEW WORLD OF LUXURY IS COMING!
Dealux is a hybrid software platform. Such hybrid definitions arises out from the fact, that the “user experience” know-how is attached to the software platform, as integral part.
This platform will be launched through the luxury world.
DeaLux project targets luxury companies (as sellers) and people, who has already been engaged to the world of luxury (buyers).
DEALUX
THE TWO
PLATFORMS
Quintillion Club
Targeted Sellers:
A special Tear1 platform, where only limited memberships are available (not more than ten thousand) for clients, whose annual net income exceeds one million euro. Such limited number of membership will has a price, around 12.000 eur / year.
Quintillion Club
Targeted buyers:
Luxury brands and products, that offers special and limited editions for very unique buyers, products that are sold, even before its official release.
QUINTILLION GLOBAL
QUINTILLION GLOBAL
Targeted Buyers
Targeted Sellers
Tear 2 platform, where ordinary luxury brands has chance to engage potential buyers, with their extraordinary products.
Persons, already engaged with world of luxury, and would like to have special and limited edition products.
The “wannabes” the “snobs” the “poshs”: targets, who has money, but not as much, as they show, to the outside world. Who would purchase one or two very expensive items regularly.
High Earners, but yet to be reach.
LUXURY INDUSTRY and VIRTUAL REALITY
“VR can also be used to create ‘virtual stores’ which customers can visit from the comfort of their own homes"
LUXURY INDUSTRY and
VIRTUAL REALITY
Here are a few examples of how fashion brands are adopting them:
Dior, Tommy Hilfiger, Audi, Mercedes-Benz, Jaguar, The Singleton.
Fashion and luxury brands are increasingly using Virtual Reality to advertise their products; since they need to sell dreams beside products, immersive experiences grant this industry new exciting possibilities.
Thanks to their versatility, these technologies can be employed in many creatives ways.
BUSINESS
MODEL
BUSINESS MODEL
Digital will become the largest single advertising medium for luxury brands during 2017.
Assumption: Target companies will use 3-5% of their respected annual marketing budgets on VR and AR.
By the end of the period, digital will account for 32.1% of total spending by luxury brands, compared to 30.7% for TV (down from 32.7%) and 28.6% for print (down from 31.9%).
6Over the two years, The Drum reported, print advertising is set to shrink by $150m and OOH by $10m; the combined total of television, radio and cinema will increase by $26m.
FACTS ABOUT THE LUXURY MARKET and ADVERTISING
Total luxury adspend is projected to increase 3% in 2016 to reach $10.9bn across 18 key markets. That is rather less than the 4.6% being forecast for the advertising market generally, MediaPost reported, although the gap has narrowed from 2015, when luxury advertising rose at just 1.9% compared to 4.1% in the wider market.
Business Model
The latest Luxury Advertising Expenditure Forecast from Zenith Optimedia predicted that digital media ad spend by luxury advertisers would increase by $837m between 2015 and 2017 and overtake print and TV for the first time.
Most of the net growth of $705m will come in just two markets: the US ($347m) and China ($228m).
Zenith predicts that Asia will return to 2.9% growth in 2016, while the decline in Eastern Europe slows to 2.8%. North America will remain relatively strong, with 3.9% growth, but Western Europe will slip back to 1.7%.
THE
TEAM
Serge Cantacuzene
Chairman
Gabor Schwarz
CEO / CRO
Robert Harakaly
CTO
Management and key personal description
Management and key personal description
PARTNERS
AND
CLIENTS
PARTNERS AND CLIENTS
HOW BIG IS THE MARKET?
Virtual Reality HMDs 2016 Sales Numbers
SuperData Research Report says that in 2016 the global VR market welcomed:
- 88.4M Google Cardboard Units
- 2.3M Samsung Gear VR
- 745k Playstation VR
- 420k HTC Vive
- 355k Oculus
- 261k Google Daydream
UNDERLYING MAGIC
People’s dreams are our reality
Augmented VR
Gives the viewer flexibility and freedom of choices . .
Live 360°
Revolvable / zoomable live 360° & other technologies will revolutionize TV sports viewing and VR.
4k streaming
Live and vod 360° 4k streaming through mobile phones, tablets & VR head-sets bring viewers new experiences.
Multi-language
Multi-camera, channel and/or multi-language viewing available as required at the click of a button.
Schwarz Gábor