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Ten Step evaluation process
PGCert Clinical and Public Health Research (Harvard)
Certificate in Clinical Occupational Medicine (Monash)
Consultant Community Physician
Head / Family Health, Nutrition Communication & Community Mobilization Unit
Health Promotion Bureau
Ministry of Health Nutrition and Indigenous Medicine
Definition -“program evaluation is the systematic gathering, analysis, and reporting of data about a program to assist in decision-making. It includes quantitative, qualitative, and mixed-method approaches.”
Is your program ready for useful evaluation?
Part of preparing can involve a process called an"evaluability assessment".You can define evaluability"as the extent to which the program can be evaluated given the current information and context Wholey ( 2010) identifies four standards,
1. Goals serve as an anchor for a program. They provide clear end points, around which you can organize many strategies or activities. As the situation evolves, those strategies and activities may change; a well-stated goal will remain.
2. Population of interest -
Primary: Their health is addressed through the program. The goal often mentions this group
Secondary: They influence the primary population of interest.
3. Define the outcome objectives
- Process objectives (relate to activities)
- Outcome Objectives (Desired changes a health promotion program causes
4. Define your strategies,activities and assigned resources
- A strategy is a broad approach to facilitating change. You can choose strategies according to the typical activities they include, or intended results. In any combination, strategies should align with the health promotion and behaviour change theories that guide your program
-A strategy will likely include many activities, from having meetings, to reviewing evidence, to delivering presentations. Some activities may be part of more than one strategy.
- Resources include money, expertise, time, space, equipment, etc
5. Define the process objectives (or outputs)
- a process objective tells you how much of what you will do or produce, for whom by when.
Many health promotion efforts are complex.
1. Identify potential stakeholders to consult about the evaluation
2. Identify their interests and roles in the evaluation
3. Engage the stakeholders in reviewing your program and its logic model
4. Engage stakeholders in brainstorming key areas of your program evaluation, including its principles, uses and questions
1. identify resources available for the evaluation
2. determine whether evaluation is appropriate for your program now
Start by compiling the information that you’ve gathered to this point: the program description, your stakeholder expectations and interests, evaluation questions, and a list of available resources.
How to collect data
What to measure?
When will you collect data?
From Whom you collect data?
Data collection tools
Tools are anything to guide the data collection process: survey; interview or focus group guide; tracking forms for observing human behaviour; or any other structured set of questions, prompts or processes for data collection. Your tools should correspond to your methods and evaluation questions.
How to process data
1. Enter the data
2. Organize your data to enable analysis
3. Analyze your data
4. Set the stage for interpretation
How to analyze
data
1. Interpret the data
2. Develop recommendations
3. Develop a communication strategy
4. Create and distribute communication product(s)