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Health Promotion

Program

Evaluation

Ten Step evaluation process

Dr. Supun Wijesinghe MBBS MSc MD MPH MRSPH

PGCert Clinical and Public Health Research (Harvard)

Certificate in Clinical Occupational Medicine (Monash)

Consultant Community Physician

Head / Family Health, Nutrition Communication & Community Mobilization Unit

Health Promotion Bureau

Ministry of Health Nutrition and Indigenous Medicine

Why evaluate ?

1. Identify the program

Definition -“program evaluation is the systematic gathering, analysis, and reporting of data about a program to assist in decision-making. It includes quantitative, qualitative, and mixed-method approaches.”

How to identify the program?

1. Identify the program

Step 1 - Identify the program

Is your program ready for useful evaluation?

Part of preparing can involve a process called an"evaluability assessment".You can define evaluability"as the extent to which the program can be evaluated given the current information and context Wholey ( 2010) identifies four standards,

  • program goals are defined, agreed-upon and realistic
  • information needs are well-defined (agreement on focus of evaluation);
  • intended users are willing and able to use evaluation information; and
  • evaluation data are obtainable

How to identify the program?

You need to create a narrative or logic model...

1. Goals serve as an anchor for a program. They provide clear end points, around which you can organize many strategies or activities. As the situation evolves, those strategies and activities may change; a well-stated goal will remain.

2. Population of interest -

Primary: Their health is addressed through the program. The goal often mentions this group

Secondary: They influence the primary population of interest.

3. Define the outcome objectives

- Process objectives (relate to activities)

- Outcome Objectives (Desired changes a health promotion program causes

4. Define your strategies,activities and assigned resources

- A strategy is a broad approach to facilitating change. You can choose strategies according to the typical activities they include, or intended results. In any combination, strategies should align with the health promotion and behaviour change theories that guide your program

-A strategy will likely include many activities, from having meetings, to reviewing evidence, to delivering presentations. Some activities may be part of more than one strategy.

- Resources include money, expertise, time, space, equipment, etc

5. Define the process objectives (or outputs)

- a process objective tells you how much of what you will do or produce, for whom by when.

2. Engage stakeholders

Many health promotion efforts are complex.

2. Engage stakeholders

How to do it?

How to do it?

1. Identify potential stakeholders to consult about the evaluation

2. Identify their interests and roles in the evaluation

3. Engage the stakeholders in reviewing your program and its logic model

4. Engage stakeholders in brainstorming key areas of your program evaluation, including its principles, uses and questions

3. Assess the resources and evaluability

1. identify resources available for the evaluation

2. determine whether evaluation is appropriate for your program now

3. Assess the resources

How to decide the program is ready for evaluation?

4. Determine evaluation questions

Start by compiling the information that you’ve gathered to this point: the program description, your stakeholder expectations and interests, evaluation questions, and a list of available resources.

4. Determine evaluation questions

How to decide the approach

5. Determine the methods of measurement

5. Determine the methods of measurement and procedures

How to collect data

How to collect data

What to measure

What to measure?

When will you collect data

When will you collect data?

From Whom you collect data

From Whom you collect data?

Data collection tools

Tools are anything to guide the data collection process: survey; interview or focus group guide; tracking forms for observing human behaviour; or any other structured set of questions, prompts or processes for data collection. Your tools should correspond to your methods and evaluation questions.

6. Develop an evaluation plan

7. Collect data

8. Process data and analyze the results

How to process data

1. Enter the data

2. Organize your data to enable analysis

3. Analyze your data

4. Set the stage for interpretation

8. Process data and analyze the results

How to analyze

data

9. Interpret and disseminate the results

1. Interpret the data

2. Develop recommendations

3. Develop a communication strategy

4. Create and distribute communication product(s)

How to interpret data?

1. Interpret the data

2. Develop recommendations

3. Develop a communication strategy

3. Develop a communication strategy

4. Create and distribute communication product(s)

10. Apply the evaluation findings

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