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Engagement Re-imagined
How might we best engage and elevate the experience of our attendees on our Swapcard events?
By Hanisha
Overview
Overview
1. Why, What, Whom, When?
- Defining Objectives for Engagement
- Channels to use
- Attendee Segments
- When to Engage
2. How?
- Engagement Activities
- Checklists and Attendee Kits
- Communication channels
3. Post Event
Feedback, testimonials
Defining Objectives for Engagement
Why
- Time invested should lead to sufficient Value generated
- Scalable
- Engagement should be authentic, not forced or for the sake of it
- Engagement should not disrupt the quality of SPEX prospects
What
Engagement Channels
Keep it simple:
- Swapcard (via Analytics)
- Social Media - Linkedin > Twitter > Instagram > Facebook
Optional but still presented on Swapcard:
- Menti
- Slido
- Sparkup (or any engagement solutions provider)
No gamification capabilities. No in-built leaderboards. So we work around this
Shows per attendee:
- Connection requests sent and received
- Meeting requests sent and received
- Contacts made
- Most active user - total hours
- Most contacted user
- User that bookmarked the most sessions
- Top rated user (where applicable)
Doesn't show:
- Hours in a session or sessions attended
Shows per attendee:
- The Engagement Score which EVOLVE used to do daily updates
IN DEVELOPMENT:
- Can it show sessions attended per user? > When tracking on video will be done it will be possible to retrieve this data
- This is a swapcard feature. Release date TBC
Audience Types
- Delegates
- Visitors
- SPEX
Whom
Engagement champions
- Chairperson
- Speakers
- and most importantly...us!
The 'Connect' Challenge
Certificates and Badges
DELEGATE
VISITOR
The 2 Challenges
Top 5 Engaged Visitors
Top 3 Engaged Delegates
Social Star
More:
Top Networker
'Contact Chaser'
'Meeting Maestro'
'Bookmark Boss'
'In Demand' - most contacted
- Participates in Q&A
- Attends roundtables
- Most connections made or At least 5 connections
- Schedules at least 1 meeting
- Awarded to most engaged Del
- Participates in sessions
- Active on social media - creates buzz
- Awarded to most engaged Visitor
DEL/VIS GOODIE BAGS
- 1-1 e-meet with Rob Mosley or top Keynote
- Gains a certificate/badge
- Informa Voucher
- Discounted entry to next HR event
The
'Social Star' Challenge
- Lunch:On/Deliveroo credits
- Gains a certificate/badge
- Informa Voucher
Question: To Ipad or no?
Social Star Goodie Bag
- Awarded a Social Star certificate/badge
- AED 100 Lunch:On or Deliveroo lunch credit
1. Capture a memorable quote from the event and post on your socials with the #
2. Take a selfie with the conference in the background of your screen and upload on socials
3. Participate in the Virtual Photo Booth and challenge 2 more attendees to do the same
Social Wall
https://thesnapbar.com/virtual-photo-booth
4. Make a collage with another attendee giving each other a virtual high five.
Walls.io - Euro 100 per event for 5 channels displayed for 72 hours
https://slidesome.com - Free plan or upgrade for 10$ - 3 days
When to say when?
When
The more virtual events we conduct, the more analytical data we can gather to optimize timing
Morning:
Ice-breaker/networking, orientation-based activities
Energy/Attendance/Engagement levels
Proposed Timing
Afternoon Slump:
Live challenge/competition updates, quizzes and giveaways
8am
10am
12pm
2pm
Ongoing:
Social media/photo challenges
Menti Comparison
The fun part!
How
Pick from and tweak any of the following activities to suit the event. Not suggesting all for every event.
BTW - any and all of these could be sponsored/cobranded
The 2 Challenges
The two challenges will be the main incentive driving engagement. All the activities coming up next can be included as criteria for winning the challenges
Quiz
Rapid Race Challenge - being explored and demo tbc. 3 month free trial. $600 a year for full service across multiple events.
Menti Quiz that is live-streamed (top choice) https://www.mentimeter.com/s/374d3c7590301e62fad4d52581b97f56/d183678dc8a0
Currently on the mid-tier price plan. Whitelabelling means we need to upgrade
Fun stuff for attendees to post on their socials (mainly insta stories)
Conference Bingo
Conference bingo templates
Check it out!
Emoji/GIF Challenge (Insta story)
Emoji challenge
Conference Bingo (branding, colours will be tweaked)
Conference Bingo
Virtual Attendee Bingo
Remote Desk Flex!
Remote Desk Bingo
Chairperson can do this or the Informa representative at the beginning and closing
Basically run a menti mood check (poll) before and after the conference, to see what kind of a difference the event made. Use data later for comparison, neat visuals, etc
Ask Me Virtual Booth
Create an 'Ask Me' virtual kiosk in the group chat - have someone designated from Swapcard and from Informa who can immediately attend to delegates
This was done as an FAQ chat at Evolve.
If we go with the solution provider SnapBar, it is possible to find the best photo via likes
Cost: $445 for 1 day
Virtual Photo Booth
Else, we use a Social Wall and judge the #BestPhoto from there
Virtual Cocktails
Host a Virtual Cocktail/Happy Hour at the end of the conference for people to chill out post conference.
Either on GoToMeeting or BigMarker or even MS Teams?
If we go for the paid video solution with Swapcard we host it there
Attendees have to be creative - make a creative mocktail/cocktail or wear a unique hat
Virtual Networking
VN
Can be done in these formats like EVOLVE:
Communication
Comms
Ok cool but how do we communicate these engagement activities to our delegates?
3 ways:
- Orientation day/hour
- A Virtual conference map as part of joining kits
- Delegate/SPEX Checklist as part of their joining kits
Channels:
Email onboarding
Push notifs
SMS (for key announcements) (to those visitors registered but not on app yet)
Each Delegate and Sponsor that is part of the event, gets an Attendee Kit sent to them via email. This kit has 2 attachments.
1. The Virtual Map
2. The Delegate/SPEX Checklist
Joining Kit
Visuals COUNT!
Create a simple Virtual Map that's basically a 'floorplan' that is attached and emailed to all attendees.
Corresponds to Swapcard TABS
Great opportunity to add in Sponsor logos so that the attendee gets to really VISUALIZE the event
Virtual Map
The Checklist
Checklists
Delegates and Sponsors get a PDF of an onboarding checklist. Saves the confusion of too many emails, simplifies the tasks so that new joiners don't feel lost.
It's over!
Post Event
What do we do now?
Feedback:
- Have a feedback chat group to optimise in real time
- Collect testimonials via Boast.io - add to the event tab or ask later
- Explori survey