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NETFLIX
CIA - 1
ABOUT
ABOUT
Netflix is a company that has taken entertainment to another level with its interactive, up-to-date, and user-friendly platform. The diversity characterizing its services has made it the sought-after video provider not only in the U.S but also beyond the borders of its mother nation. In fact, looking at the quality and customer satisfaction, good is an understatement for what Netflix has achieved – its work is simply a phenomenon.
MISSION STATEMENT
STATEMENT
We promise our customers stellar service, our suppliers a valuable partner, our investors the prospects of sustained profitable growth, and our employees the allure of huge impact.
- 1. Improving lives.
- 2. Exceeding expectations
- 3. Delivering excitement and entertainment
VISION STATEMENT
Vision Statement
Becoming the best global entertainment distribution service
- Becoming the best
- Global presence
CORE VALUES
Core Values
Netflix’s core values comprise “judgment, communication, curiosity, courage, passion, selflessness, innovation, inclusion, integrity, and impact.” These values are integral to the smooth running of Netflix’s operations as they ensure all players remain focused on the major goals of the company
VALUES
VALUES
1. Inclusion
2. Innovation
3. Passion
4. Curiosity
5. Judgment
6. Communication
7. Courage
8. Selflessness
9. Integrity
10. Impact
FINANCE
Finance
For the fiscal year 2018, Netflix reported earnings of US$1.21 billion, with an annual revenue of US$15.8 billion, an increase of approximately 116% over the previous fiscal cycle. Netflix's shares traded at over $400 per share at its highest price in 2018, and its market capitalization reached a value of over US$180 billion in June 2018. Netflix ranked 261 on the 2018 Fortune 500 list of the largest United States companies by revenue.
NUMBERS
FINANCIAL STATEMENTS
- Year = 2018
- Revenue in mil. USD-$ =15,794
- Net income in mil. USD-$= 1,211
- Employees=7,100
Marketing strategy
Strategy
Since 2016 Netflix has stopped segmenting its members by geography and has started treating its 93 million global members as a single, cohesive audience or a community of members with similar movie and TV show preferences. Brand refers to these groups as “taste communities” and there are roughly 1,300 of them. Netflix has always used such clusters which the brand in its own jargon refers to as “Taste Doppelgangers” around the world which means people across boundaries having a similar taste for TV show genres.
Competitive advantage
- The simplicity of User Interface
- Content is king
Strategy
Brand equity
Netflix has climbed 31 places from the last year to reach 61st place Brand Z’s top 100 list. The brand has grown 73% in brand value from 2017 to US$20.8 billion.
Over the years Netflix has projected itself as an innovator in the entertainment Industry. Having a phenomenal brand value of $5.6 billion, the subscribers of the brand world over seems to be growing exponentially. As a part of the brand extension, Netflix has created an application named Flixchat which will advertise essential message, logo, name, and packaging.
STRATEGIC ANALYSIS
Netflix Inc.’s growth and success are attributable to business strengths and competitive advantages that enable global expansion and market dominance. The net competitive advantages are among the net outcomes of the company’s SWOT factors. In the SWOT analysis framework, the strengths, weaknesses, opportunities, and threats are a reflection of the movie streaming organization’s internal situation (internal analysis) and external environment (external analysis).
Strengths
One of Netflix Inc.’s major strengths is its high brand equity, which is the business benefit and value associated with the company’s brand, relative to competitors. In this SWOT analysis case, the brand enables the movie streaming company to maintain its popularity and ability to penetrate its current markets. In addition, its large platform of content producers and consumers is a strength that allows Netflix to maximize its operational effectiveness, service attractiveness, and business growth
Weaknesses
Netflix Inc. has an imitable business model, which is an internal strategic factor that weakens the business. For example, competitors can copy the same business model to create a platform for on-demand online media streaming. Dependence on content producers is another weakness examined in this SWOT analysis of Netflix Inc. This internal factor makes the company vulnerable to the effects of producers’ strategies.
Growth strategies
Market Penetration is the main intensive growth strategy of Netflix Inc. in expanding its business operations and multinational market reach. In the Ansoff Matrix, this growth strategy involves selling more of the online company’s streaming services in the markets that the business already has. This growth strategy’s objective of growing revenues and market share depends on how Netflix’s generic strategy maintains competitive advantages to gain and retain more customers in current markets
Generic competitive strategies
Netflix Inc.’s generic strategy is cost leadership, which in Michael E. Porter’s model ensures competitive advantage through minimized costs and, frequently, minimized selling prices.
CONCLUSION
- Netflix is the perfect example of a company that uses the internet to reinvent the market
- Netflix will certainly keep its competitive advantage a true undertaking of its customers needs and their behaviors
- The internet has allowed many possibilities to businesses, like offering an unlimited choice of online videos
- The future of Netflix is not certain
- Netflix knows your viewing habits better than you do
- Competitors are developing with slightly different business models
GROUP 1
THANKS
- KISHAN PANDEY- 1712524
- SANJNA SUDEEP- 1712545
- SAHIL ANEJA - 1712545
- ADRIDGE PODDER- 1712576
- ROHITH MATHEW - 1712577
- SANCHITA SINGH- 1712547
- SHUBHAM AGARWAL- 1712553
- DEEP BHOWMICK- 1712512
- AJINKYA - 1712503