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1. Brand Building through premium content property creation.
2. Targeted product, specific association across all platforms.
3. 360 Digital Adaptation/Innovation and Relaunch "Saath Cha Hamro" campaign. (Trust & Credibility)
4. Standard campaign and narrative for 1 year
to build brand image and association.
This guidelines is with regards to the overall constant theme across all channels Digital, ATL and BTL including sponsorship association.
Ntorq: Urban Commuting and Youth Empowerment/Engagement
Apache: Purely Racing or Stunt
We highly discourage any association through content or sponsorship with events which deviates from the above mentioned underlining theme.
Q3 (Dec to March )
Finish the year with a massive musical event.
Q2 (Aug to Nov)
Aug To Nov: Full focus on Dashain & Tihar Scheme.
Q1 (April to July)
April: Brand Awareness and Mass Marketing for maximum visibility.
May to June: Credibility campaign through "Sath Cha hamro"
July: Mega Content Release for Brand Building and Top of the mind effect just before major sales season.
1. A 30 day marketing campaign starting from "Nepali New Year" with initial 48 hrs mass marketing.
Narrative: " Yo Naya Barsa TVS Ghar Bhitraunu Hos" / "Barsa Saat Saat Ko Saath Cha Hamro"
2. 360 TVC and Narrative Launch
3. TVS Universal App Launch
4. Campaign goal is Brand Building and online cart sales. All traffic will be diverted to the website.
1. TVC release on TVS Official YouTube Channel and 48 hrs intensive boosting.
2. Influencer marketing through 5 prominent celebrities. Video announcement and TVC sharing.
3. 500 Micro Influencers will share the main narrative and TVC. (48hrs).
4. RoadBlock Ads which redirects to our website with TVC video and New Years Offer. (48hrs)
5. RONB Post TVC Video. (48hrs)
6. Tie-Ups with Pathao: Rs 50 off from TVS for 48hrs ask for Road block type ad placement on the app including push notification.
7. Online Cart Offer Rs 15000 Discount for anyone who purchases TVS product from the website. (30days)
The main TVC and Design to be shared across all available platforms on a national scale
1. Newspaper
2. Radio Ads
3. WTC and Durbarmarg Screen 48hrs branding
4. Balloons at all Bhatbhateni and Big Mart Stores
5. One Major Mall branding at all Major cities
6. Street Light Branding
1. The Signage Guy in all major cities at all major crossings with a signboard that says "Yo Naya Barsa TVS Ghar Bhitraunu Hos". "Goto TVSNepal.com"
1. A 60 Day marketing campaign with 5 major narratives #BestInProduct #BestInService #BestInSpareParts #BestInCoustomerSatisfaction #RealTimeService
2. Main Aim: Tackling 4 previously mentioned customer prescription, Digital Adaptation In Service awareness and APP downloads.
3. Five independent campaign will run con-currently for each of the above mentioned Hashtags.
4. Four high quality customer story video "How TVS products has changed peoples lives in Nepal"
5. TVC for Saath Cha Hamro Campaign with 5 components which could be broken-down.
1. Periodical TVC and Story Content release.
2. Service campaign "If users book their servicing through the app then a certain discount on service" also engagement campaign where we ask them to play quiz and win certain number of servicing for free.
3. Discounts on spare parts if ordered from the app.
4. All digital promotions will be directed towards app downloads.
1. Relevant branding based on campaign components in showrooms, service center, spare parts center and other outlet tie-ups.
2. All of the branding will be directed towards app downloads.
3. Newspaper ads with QR codes for app downloads and radio ads.
1. Showroom, Service Center and Spare parts center will provide app tutorial to new and existing customers.
1. The underlining goal of this move is to create a very strong top of the mind impact right before major sales season.
2. Our major objective is to create high production value entertainment content property for Apache and Ntorq targeting the younger population.
3. These content will already be in the planning and execution phase from March itself and will be ready for release in July.
4. Each of these content property will have an associated digital marketing campaign for maximum engagement and top of the mind effect.
1. Quarter mile racing in 5 cities.
2. From every city we get 2 episodes.
3. From every city we get 2 winners who will move forward to semi-finals.
4. The semi final will happen at Manang abandoned air-strip.
5. From semi final event we will select final 5 riders.
6. The final race will happen at MMRT, team of 2 will be taken there.
7. Winner will get RR310, cash prize and a chance to represent Nepal in an international racing event.
During August to November we will run only scheme through all mediums.
By June 30 we will provide you with the full plan for the coming years Dashain campaign.
During this time Drag Racing and Ntorq show will also be running simultaneously for some time.
For the final half of the year we will come back with skits and the second season of Racing Clips
We will explore more to see if any new spin offs can be included in the concept for season 2 for these shows.
We will be creating 16 skits and 24 racing clips content. Which will cover final half of the year.
At the end of the year we can finish with a massive musical event for which we will create a property with Ntorq, which can be done every year .
1. For Q1 and Q2 we will be running lead and sales generation campaign.
2. These campaign will not be divided based on product or location but buying intent.
3. Lead Based campaign categories: Exchange, Finance, Online Cart and Buy New.
4. The campaign will run both on Facebook and Adwords.
5. Drilled down location targeting and re marketing will also be adopted.
6. Yearly tie up with call center is mandatory or setup an in-house call center team. The quality of follow up is very important.
7. All of the leads will be integrated into one single platform which will provide follow up monitoring strategy.