SBUs

What is special about SBUs?

WHAT 'S SPECIAL?

Thse SBUs are different from mere teams or department of a company, because thse unit operates independently of the authority of headquarters.

These units has their own VISSION and direction. But there obligated to report their operations to headquarters.

Demographic Segmentation

Demo

graphical

These factors depend on the customer’s age, and income, perhaps the first thing that comes to mind when someone says "market segmentation" is demographic segmentation. In demographic segmentation, distinguishable personality traits are examined.

Geographical Segmenetation

Geo

graphical

These are the factors where the segmentation is applied based on the region, country, continent, state, population density, climate conditions of an area, etc. SBUs are mostly built based on the geographical factors of the consumer base.

Psychological Segmentation

Psychologial

Focused on your consumers' personalities and interests is psychographic segmentation. Psychographic segmentation, when done correctly, may enable very successful marketing that customers will feel speaks to them on a far more individual level. Good research is essential for this.

Behavioural Segmentation

Behavioural

Like psychographic segmentation, it needs a small amount of data to be fully successful, but a lot of this information may be acquired through your website. The most helpful segmentation for e-commerce companies may be the one based on behaviour.

Segmentation characteristics

Segment Character

Grouping customers according to the goods and services they desire is the first step. subsequently aggregate demographic, lifestyle, and usage data to study the client, which aids in market segment definition. Now examine the market carefully for factors such as growth potential, competition, and others. examining the market segment's profitability take on positioning work for pricing and promotional campaigns.

Resource planning

Resource plan

The process of identifying, predicting, and assigning diverse business resources to projects at the appropriate time and cost is known as resource planning. Additionally, it guarantees the efficient and effective use of resources throughout the entire organisation. These corporate assets could include premises, equipment, assets, and more.

Market Understanding

Market understanding

Being aware of your market and industry is essential to running a successful business. Analysing your audience or client base, the competition, and the growth potential is necessary. Knowing your clients is one of the most crucial initial stages of understanding the market.

Strategy forming and implementation

Strategy

Planning and decision-making that go into creating a company's strategic objectives and plans are included in strategy formulation. All the methods necessary to carry out the strategic plans are included in strategy implementation. Placing the Factors before the activity is, in essence, strategy formulation.

Evaluation and restructuring

Evaluation

The process by which management determines whether a given strategy has been successfully implemented and is successful or not is known as strategy evaluation.

A wide range of organisational partnership alternatives, parent-subsidiary arrangements, and fiscal sponsorships, are referred to as strategic restructuring.

Reporting

Reporting

By this, the unit reports back to its headquarters about the improvements and the operations and also it is important to communicate the results of a particular strategy to the headquarters