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STEALTH IN FRANCE
Cesaro Laura
Coldebella Sara
Giacometti Francesca
Mazzotta Silvia
Pintonello Martina
Zanardo Isabella
FRENCH MARKET
-MEGA TREND-
SUSTAINABILITY IMPORTANCE:
LUXURY FASHION REVENUE 2012-2023: the average growth rate is estimated to around 3%.
ERP MARKET REVENUE 2019-2021: the growth rate is estimated to be more than 3%.
- art. L541-10-3, Code de l'Environnement
- Fashion Pact G7
RENTAL: another emerging trend that Stealth can exploit in the future.
MANDATORY REGULATION AND VOLUNTARY AGREEMENTS
From January 1, 2020, all natural or legal persons who place on the national market all finished home textile products are required to contribute or provide for recycling and the treatment of waste from these products. The persons referred to in the first two paragraphs fulfill this obligation by setting up an individual recycling and waste treatment system.
art. L541-10-3, Code de l'Environnement
32 global companies, world leaders in the fashion and textile sector, have signed up for the Fashion Pact, announcing their commitment to climate, biodiversity and oceans.
*source: legifrance.gouv.fr
THE TEXTILE DISTRICTS
Ile-de-France
43 manufacturing fashion firms
All with a turnover higher than 30 million €
Auvergne-Rhone-Alpes
25 manufacturing fashion firms
Ile-de-France
Auvergne-Rhone-Alpes
CLIENT ANALYSIS
TARGET ANALYSIS
SELECTION OF FRENCH MANUFACTURERS according to NACEs (nr.1587):
manufacture of textiles
manufacture of wearing apparel
manufacture of leather
manufacture of jewelry
- 13
- 14
- 15
- 32.1
FIRMS THAT CAN AFFORD STEALTH (nr.116):
- turnover 100+
- turnover 40-100
- turnover 30-40
34
45
37
*source: orbis.bvd.com
STRATEGIES
30-40 MILLION €
100 MILLION €
40-100 MILLION €
- sustainability modules
- e-learning platform
- marketing campaign
- relational approach (direct sale)
- listen to customers
- e-learning platform
- marketing campaign
- sustainability modules (on request)
- indirect relation with clients: ERP distributors and VAR
- e-learning platform
- marketing campaign
- turn-key solution: Stealth GO!
- faster implementation
- indirect relation with clients: ERP distributors and VAR
STRATEGY
STRATEGY KEY
WORDS
SUSTAINABILITY
RECYCLING
By 2023 French fashion firms are obliged to recycle unsold items.
Title
EMISSION TRACKING
Reduction of the ecological impact caused by the fashion sector imposed by the Fashion Pact.
RENTAL
This is an emerging trend that is expected to have a CAGR of 9.4% over the next five years.
PROTOTYPES
- SUSTAINABILITY -
MARKET PRESENCE
FRENCH BRANCH
- Paris: fashion world capital
- High concentration of fashion firms
- Increase local responsiveness
Title
DISTRIBUTION CHANNELS
- ERP distributors
- VAR (Cognizant France, Hardis Group)
LOCAL PARTNERSHIPS
- Fédération Francaise de la Couture
- Unacac
- Paris Chambre de Commerce
PROTOTYPES
-MARKET PRESENCE-
MARKETING
CAMPAIGN
OFFLINE MARKETING
- Retail and ERP fairs
- Presence in the Paris Fashion Week
Title
ONLINE MARKETING
- Social Media Marketing
- Search Engine Optimization
HOW TO PROPOSE YOURSELF
- High degree of specificity for the fashion industry
- High customization level
- Avant-garde for sustainability
PROTOTYPES
- MARKETING STRATEGY -
ED-TECH
E-LEARNING PLATFORM
- High employees turnover
- Time and costs saving
- Always available training
Title
LOWER TRAINING COSTS IN THE LONG RUN
USERS
- Existing and potential clients
- University students
- Private users
CERTIFICATION
PROTOTYPES
- E-LEARNING -
THE BUSINESS MODEL
BUSINESS
MODEL
MAIN ASSUMPTIONS
CONVERSION RATE: in the IT sector is equal to 9%
- 1 firm with turnover 100+
- 4 firms with turnover 40-100
- 5 firms with turnover 30-40
SUSTAINABILITY MODULE
Revenues from 1 big firm, 2 mediums and from 3 existing clients.
- incentives for Stealth
- incentives for final users
E-LEARNING PLATFORM
Only 30% of the firm's employees need an account in the e-learning platform.
VAR
2% of the value of Stealth GO! license
5% of the value of the Stealth platform license
THE COST STRUCTURE
THE REVENUE STRUCTURE
STRATEGY FEASIBILITY
ROADMAP
THANKS FOR YOUR ATTENTION
Cesaro Laura
Coldebella Sara
Giacometti Francesca
Mazzotta Silvia
Pintonello Martina
Zanardo Isabella
866044
856901
858200
877837
974332
858359