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“Archie” is launched
The first internet search engine, Archie, was created by Alan Emtage and was used for indexing FTP archives.
The first clickable banner ad appears
Hewlett-Packard created the first online clickable banner ad in 1993.
Unfortunately it is almost impossible to find a copy of the first ever online clickable banner ad, but above is a similar banner from just a year later for the AT&T mobile phone network.
Yahoo! ® is launched
Yahoo! Inc. is a multinational technology company launched in 1994 as a hierarchically organised
directory of other websites. They are known for their search engine, Yahoo Search, as well as a number of other services such as Yahoo Mail and Yahoo News.
The first spam email is sent
In April 1994, an American law firm, Canter and Seigel, advertised their services by posting a message on several thousand newsgroups. This is considered to be the first large-scale commercial email campaign.
Google is launched
Founded by Larry Page and Sergey Brin, Google uses a unique algorithm called PageRank to determine a page’s relevance based on the number and importance of the pages that link back to an original website.
Blogging is born
LiveJournal was started by programer Brad Fitzpatrick as a way of keeping his school friends updated on his activities. It was one of the very first blogging sites to be widely used online.
The dotcom bubble bursts
Small search engines are wiped out and Google dominates
LinkedIn is founded
LinkedIn is a business-oriented social networking site used mainly for professional networking. LinkedIn now has millions of acquired users in hundreds of countries and territories.
Myspace is Launched
Myspace was one of the very first social networking sites. Its launch was overseen by Brad Greenspan in August 2003. Myspace set a precedent for other social networking sites that would follow.
WordPress is launched
WordPress is a free and open-source content management system (CMS) and is the most popular blogging system currently in use on the internet, with millions of hosted websites.
CAN-SPAM Act
The CAN-SPAM Act was one of the first major laws passed to protect internet users against unsolicited email spam.
Gmail is launched
Facebook is launched
Facebook © was launched in 2004, but only began to be seriously used for marketing purposes later on when company Pages and Facebook ads were introduced.
YouTube is launched
YouTube revolutionised the way we consume and share videos. Here is the first ever video uploaded to YouTube on 23 April 2005...
YouTube began introducing advertising in 2007.
Search Engine Optimisation is born
As Google and other search engines grew in popularity, businesses realised the importance of being easily found by customers through search. This led to a surge in optimising web pages for search engines.
Read more about SEO here:
https://www.quora.com/When-did-SEO-start-exactly
Twitter goes live
Twitter, Inc. began as an ad-free social network meant to simplify some of the “status update” features developed by Facebook. They began to introduce “promoted tweets” and ads in 2010.
Amazon reports sales of $10 billion
The iPhone is launched
The launch of Apple’s iPhone revolutionised the mobile world, creating a new space for marketers to reach customers.
Google Instant is launched
Google Instant is a feature in Google Search that displays results as the user is typing. It was reported to save 2 to 5 seconds per search.
WhatAapp is launched
Like many other social network sites and apps, WhatsApp was never intended to be used for marketing purposes, but marketers began to use it to extend their reach in 2013. WhatsApp is a popular messaging app in countries where SMS services are expensive.
Google+ is launched
Google+ is Google’s answer to social networking and integrates all Google accounts for users. Google+ also affects page rankings in Google Search. Pages linked to Google+ are ranked higher.
Google Panda is implemented
Google Panda was a major algorithm update which helped to fight spam and prevent low quality sites from appearing in search results pages.
Web use has overtaken TV viewing
In 2011, among the younger cohort, more hours were spent online than watching TV – a landmark in the world of digital advertising.
Social media budgets are up by 64%
Noting the rapid increase of users on social media sites, businesses increased their marketing spend on social media by 64%.
Number of mobile internet users reaches 113.9 million
Facebook reaches 143.4 million users in the USA
Number of online video viewers reaches 169.3 million
Mobile internet usages exceeds PC usage
More users are accessing the internet through their mobile phones than through their computers, indicating a huge opportunity for mobile marketers.
Snapchat launches the “Discover” feature
Snapchat’s Discover feature is a way of discovering brands to follow by tracking your past searches and trends.
Pinterest and Facebook add
“buy” buttons
It is possible to buy directly from these social media sites using a “buy” button that is embedded in ads and content.