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Leading questions are an example of response bias, and can make responders more likely to respond in a way that they think the interviewer would approve of. or like
Responders more likely to change position
People likely to have some opinion
Don't you agree that baseball is better than football?
Do you prefer baseball or football?
Do you prefer baseball or football?
Both referred to with no modifiers
Neither favorable nor negative
Possible small bias in word order
Don't you agree that baseball is better than football?
Blatant favoritism towards baseball
Could potentially change respondant's answer
Respondant may try to please the interviewer
Population: Seniors and Juniors in Hilltop High
Sample: 30 Juniors and 30 Seniors
Sample Type: Stratified Random Sample
1. Assigned a number to each page of the 2016-17 yearbook
2. Randomly selected 30 pages from Sophomore section and 30 pages form Junior section with RNG
3. Assigned a number to each student in a page
4. Randomly selected one student from each page with RNG, half to each question
To survey the selected students, we approached them during lunch, asking them the question corresponding to the one they were selected for.
By always asking at the same time in the same way, we minimize externalities.
Response Bias Survey Answers – Juniors
Question Type Yes, baseball No, football Totals
Leading 7 8 15
Neutral 7 8 15
Totals 14 16 30
Response Bias Survey Answers – Seniors
Question Type Yes, baseball No, football Totals
Leading 7 8 15
Neutral 8 7 15
Totals 15 15 30
Response Bias Survey Answers – Juniors
Question Type Yes, baseball No, football Totals
Leading 46.7% 53.3% 100%
Neutral 46.7% 53.3% 100%
Response Bias Survey Answers – Seniors
Question Type Yes, baseball No, football Totals
Leading 46.7% 53.3% 100%
Neutral 53.3% 46.7% 100%
Percentage of people that chose baseball when asked the Neutral question:
Percentage of people that chose baseball when asked the Leading question:
50% and 46% not a signinficant difference
Only difference of one response
Opposite result from our predicted
Less people preferred baseball when we deliberately led them to that response
The wording of our question did not affect people's stated preferences for baseball and football
Small sample size may have led to less observable influence on the subjects of the survey
More people in the sample could substantially change the results we obtain
Stratified sample may not have been necessary
There were no observable significant differences between Seniors and Juniors' preferences, stratification may have made some trends more difficult to notice