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Does the wording of a question affect people's responses?

Intro

Will a leading question significantly change people's responses?

Intro

Leading questions are an example of response bias, and can make responders more likely to respond in a way that they think the interviewer would approve of. or like

Topic

Do people prefer baseball or football?

Topic

Reason

Low-stakes question

Responders more likely to change position

Reason

Opinionated topic

People likely to have some opinion

Easy to change into leading question

Hypothesis

People will be more likely to say they prefer baseball if asked

Hypothesis

Don't you agree that baseball is better than football?

THan if they were asked

Do you prefer baseball or football?

Neutral ?

Do you prefer baseball or football?

Both referred to with no modifiers

Neither favorable nor negative

Possible small bias in word order

Neutral ?

Leading ?

Don't you agree that baseball is better than football?

Leading ?

Blatant favoritism towards baseball

Could potentially change respondant's answer

Respondant may try to please the interviewer

Collecting Data

Population: Seniors and Juniors in Hilltop High

Sample: 30 Juniors and 30 Seniors

Sample Type: Stratified Random Sample

Collecting Data

Selection

1. Assigned a number to each page of the 2016-17 yearbook

2. Randomly selected 30 pages from Sophomore section and 30 pages form Junior section with RNG

3. Assigned a number to each student in a page

4. Randomly selected one student from each page with RNG, half to each question

Surveying

To survey the selected students, we approached them during lunch, asking them the question corresponding to the one they were selected for.

By always asking at the same time in the same way, we minimize externalities.

Surveying

Data

Table

Data

Response Bias Survey Answers – Juniors

Question Type Yes, baseball No, football Totals

Leading 7 8 15

Neutral 7 8 15

Totals 14 16 30

Response Bias Survey Answers – Seniors

Question Type Yes, baseball No, football Totals

Leading 7 8 15

Neutral 8 7 15

Totals 15 15 30

Conditional Data Table

Response Bias Survey Answers – Juniors

Question Type Yes, baseball No, football Totals

Leading 46.7% 53.3% 100%

Neutral 46.7% 53.3% 100%

Response Bias Survey Answers – Seniors

Question Type Yes, baseball No, football Totals

Leading 46.7% 53.3% 100%

Neutral 53.3% 46.7% 100%

Graphs

Summary Statistics

Percentage of people that chose baseball when asked the Neutral question:

50%

Percentage of people that chose baseball when asked the Leading question:

46.6%

Conclusion

50% and 46% not a signinficant difference

Only difference of one response

Opposite result from our predicted

Less people preferred baseball when we deliberately led them to that response

The wording of our question did not affect people's stated preferences for baseball and football

Reflection

Reflection

Small sample size may have led to less observable influence on the subjects of the survey

More people in the sample could substantially change the results we obtain

Stratified sample may not have been necessary

There were no observable significant differences between Seniors and Juniors' preferences, stratification may have made some trends more difficult to notice

Rejects/Bloopers

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