L'OREAL

1909: Eugène Schueller

Eugène Schueller, a young chemist with an entrepreneurial spirit, founded the company that was to become the L’Oréal group. It all began with one of the first hair dyes that he formulated, manufactured and sold to Parisian hairdressers. With this, the founder of the group forged the first link in what is still the DNA of L’Oréal: research and innovation in the service of beauty.

1910: First hairdressers showcase

Through his determination and ambition, Eugène Schueller succeeds in convincing Paris hair stylists to use his dyes . He also sets up a hair-coloring school on Rue du Louvre in Paris,

IN 1920 Already an international affair

With the war finally over, a new age begins. Around the world, women are working, earning money, growing more concerned about their appearance and seeking ways to prevent grey hairs from revealing their age. Oréal hair dyes are a great success, even beyond the borders of France, breaking new ground in Italy in 1910, Austria in 1911 and the Netherlands in 1913, even reaching as far afield as the United States, Canada, the UK and Brazil.

In 1925 L’Oréal gold for lightening

Schuller continues to innovate in the beauty industry unveilling L’Oréal gold , a groundbreaking hair-lightening product creating golden tints and lending an even more natural look to blond hair.

In 1931 the pionner of advertising

Eugène Schueller turns his talents to developing promotional events and inventing new advertising strategies. In 1931, he has the idea of draping a sheet over the face of a Parisian building to create a giant billboard for O’Cap hair lotion . Schueller is the first to air a commercial that is sung rather than spoken. Thus the “jingle” was born.

In 1939 the L’Oréal takes it’s name

On 4th April 1939, the Société des Teintures Inoffensives pour Cheveux officially changes its name to L’Oréal, with premises at 14 Rue Royale in Paris, still the company’s head office today.

In 1954 the international growth

After three years’ market research in the USA, the world’s largest cosmetics market, L’Oréal decides to cross the Atlantic. “Cosmetics for hair”, shortened to COSMAIR, becomes the exclusive representative for L’Oréal hair products in the United States, marking a major international milestone in company growth.

the type chosen for the L’Oreal wordmark is highly readable and clear

THE TYPE

As we can see, each letter in the name of the company is capitalized.

Also, they are given in two sizes: “L” and “O” are bigger, while the “real” inscription is given in smaller letters.

THE COLOR

COLOR

L’Oreal logo is basically given as a combination of white and black.

FACE MAKEUP

LIP COLOR

EYE MAKEUP

Plumper

$10.95

$8.99

Nude Lipcolor

Skin Beautifier BB Cream

MAKEUP

$5.99

$8.99

Blush

$9.95

Pro-Matte Gloss

La Palette Nude

$7.99

Powder

$11.95

$19.99

Pro-Matte Gloss

$7.99

Blend Artist Foundation Blender

Free products as samples are provided with other products or at salons to market the new items. Sometimes discounts are offered on some products to increase the sales figures and to promote the products

ALSO

REVENUE DISTRIBUTION IN 2017

https://www.loreal-finance.com/fr/rapport-annuel-2017/chiffres-cles?fbclid=IwAR1EWTd4ldOWtH67XH_Lr9eY4bYs2vHmuNu-DtqfK1GjtDsqqGOxD4aMYbM

REVENUE DISTRIBUTION IN 2017

https://www.loreal-finance.com/fr/rapport-annuel-2017/chiffres-cles?fbclid=IwAR1EWTd4ldOWtH67XH_Lr9eY4bYs2vHmuNu-DtqfK1GjtDsqqGOxD4aMYbM

REVENUE DISTRIBUTION IN 2017

https://www.loreal-finance.com/fr/rapport-annuel-2017/chiffres-cles?fbclid=IwAR1EWTd4ldOWtH67XH_Lr9eY4bYs2vHmuNu-DtqfK1GjtDsqqGOxD4aMYbM