LUSHA FLORENCE PREZI

Facebook online strategy for Lusha Florence

1) Create a facebook PIXEL and then place its short code to your website

How does PIXEL WORK?

Imagine a visitor comming to your website either from friend recommendation, google or from social media ad. They are looking for something but dont buy anything.

Why ?

It can be many reasons. Maybe they had to leave quickly for a meeting, maybe they are waiting for their sallary, maybe they dont have their credit card with them at the moment ... we never know the real reason for not finishing their purchase yet with Facebook PIXEL we can influence what happens after that.

THIS IS HOW THE ADD MIGHT LOOK LIKE

WHAT HAPPENS NEXT?

- when a company decide not to do this unfortunatelly nothing will happen yet with facebook pixel you can track where did the person look into and what action did the person take.

IF A POTENTIAL CUSTOMER LOOKS INTO SECTION HANDBAGS THEN BASED ON THAT YOU CAN REMARKET THEM LATER VIA FACEBOOK ADS THAT WILL MANY TIMES INCREASE CONVERSION RATE

MUCH BETTER CONVERSION RATE IS WHEN SOMEONE PUTS A PRODUCT INTO THE SHOPPING CART YET NOT FINISHES THEIR PURCHASE

WHY IS IT SO IMPORTANT?

... SIMPLY BECAUSE OF THE GENERAL SALES STATISTICS

2% of sales are made on the first contact

3% of sales are made on the second contact

5% of sales are made on the third contact

10% of sales are made on the fourth contact

80% of sales are made on the fifth and twelfth contact

This show how follow-up/retargeting is such an imporatnt element tu successful sale

...You can also target all your website visitors because all of them are potential customers...

Before we start targeting we shall define our ideal customer based on multiple factors.

Later on we will start to optimize campigns based on the performances. For exemple we may find out that the cost for women that are 35+ is less than women age 25+ and therefore with the same amount of ad spend the ad will reach bigger audience

different types of targeting based on:

- interests (could be even competitors brands)

- gender

- age

- languages

- location of living

- behaviours

- income

- net worth

When the ad is displayed to relevant potential customer, there needs to be added a CTA button (call to action). This button is very important to actively sell your products.

under the text place a link that links to a specific product on your website.

=> buy now only at

http://www.lushaflorence.com/handbag19.html.html

(what´s great is that when link is clicked, PIXEL is triggered so later you can remarket to the person with relevant products)

Another great selling strategy is when a celebrity is presented with some of the products to directly sell it with CTA button

It´s good to have some unified simple professional looking style

its good to create unified unique branding style in order to differenciate the brand and be original

TEST EXEMPLE

WE WILL MAKE MANY DIFFERENT STYLE OPTIONS SO YOU CAN CHOOSE THE ONE YOU LIKE THE MOST

show your brand story

- how unique it is (few peices worldwide)

- hand made

- production

- personal customization

... here is a very good exemple

how Dior makes it

Create Valuetiment

- this is a very good strategy to create some engagement with your fans. The more they receive interesting information or something entertaining the more they will be returning to your web, telling their friend

- here would be a link to your blog post on your WEB where a person can read more information about and then end up into your e-shop

FB CHAT BOT

- this is a very new srategy that almost no business does, it is so engaging and so unique and drives massive response rate from your customer. Look at the nice quick description from CEO of Facebook Marc Zuckerberg

BLOG (new section on your web)

- Bloging is the best way to increase brand awarness and by giving value to your customer your company is building positive relationship.

- The best way to sell your product suprisingly is not always by hard selling. The most effective proven strategy became providing some value upfront that may be informative or entertaining and make the customer be interested in your brands content turning the person in a customer later on

- blogs should be written relatively to the brands product and should attract people from other social channels as well as it will help in SEO. Its also great technique when using with email marketing as it builds positive expecation with every received email so than the open rate and action of a subscriber will be bigger

topics exemple:

How Long Does The Handmaking Process Take, how does the process look like, Outfit Ideas, 9 Easy Style Swaps to Update Your Look for 2018,Dresses to Wear to Literally Every Type of Wedding Imaginable, The Fashion Girl’s Guide to Wearing Sneakers With Everything

- I will dedicate blogging to a specialist in this sector and will discuss different topics and their execution

Landing Pages, Contests, Lead Collection

- One of the very succesfull tactics in online marketing with intent of increasing database of leads and interaction with fans are contests or providing value such as winning product.

For exemple an ad that says: Immense Giveaway! We are very thankfull for all of your fan support so we decided to give away three winners this wallet: To enter the contest let us know what color of this product you would like to win. (when somebody write a color automatically it will continue a funnel with our automated bot that will interact with the person and may very likely result in the customer)

- this is just exemple how the contest ad may look like... it will resolve to a great lead collection and engagement

- (I will hire a professional designer to help me with the design)

INSTAGRAM

- great selling platform

- delivers post to all of your followers

- create engaging content

using special bots to increase your follower base and increase interaction

PINTEREST (I would love to work with this Pinterest manager to help us drive more sales)

GOOGLE PPC

- based on our keyword research we can analyze words or phrases that your potential customer

- a person that is looking for a related term on google is a very relevant potential customer

- after landing on your website you can then remarket them via fb pixel if the lead shows interest in buying some product