Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
The Power of Visual Arguments
Using Images to Create Pathos
Using Images to Establish Ethos
Using Images to Support Logos
Is everything persuasion?
Visual images are used to trigger emotions
-evident in ads, Youtube videos, posters, rallies, social media.
-design elements fashioned to attract attention.
-to appeal visually consider your intended goal/s
-consider emotional responses to color (contrast and readability of text).
Some information is conveyed more effectively by charts, graphs, drawings, maps or photos.
-Pie chart is effective at comparing parts to the whole
image source:
https://www.postermywall.com/index.php/art/template/d20edadaa72676b32430ca9d10a2c11b/super-sale-big-sell-out-advert-promo-shop-now-shopping-design-template
image source: https://www.mathsisfun.com/data/pie-charts.html
You can boost your credibility by using visual design strategically
-organizations and groups use carefully crafted images to signal their
authority and trustworthiness (emblems and logos)
-credibility can be established by offering visual evidence of competence
-choice of medium can communicate volumes about you
image source:
https://people.howstuffworks.com/culture-traditions/national-traditions/presidential-seal.htm
-A graph is helpful for comparing items over time or according to
other variables.
-Diagrams/Drawings are useful for attracting attention to details
-Maps can be used to illustrate location and spatial relationships
Professional guidelines (APA/MLA) create standards for content presentation
image source: https://www.centralunified.org/apps/pages/index.jsp?uREC_ID=741846&type=d&pREC_ID=1153361
Images are pervasive in our society (billboards, t-shirts, ads...etc.)
-they influence viewers and can make powerful arguments
-images have a long history (for example statues in ancient Egypt)
-technology has sped up the proliferation of images
-McLuhan "...our tools shape us"
image source: https://news.cgtn.com/news/2019-12-12/Egypt-unearths-rare-statue-of-King-Ramses-II-near-Giza-pyramids-MmLF5WdIly/index.html
The Power of Visual Arguments
Using Images to Create Pathos
Using Images to Establish Ethos
Using Images to Support Logos
People are used to interacting with multiple streams of data and information (expectation for evidence to be presented graphically)
-graphic presentation calls for design that enables viewers to look at
an item and understand what it does.
Even small design elements can send signals about character and ethos
-for example proper formatting of documents reveals attention to detail
-types of fonts can communicate warmth or efficiency (serif and sans serif)
-size and type of font (for ex. shouting or evasive)
-choice of images can communicate preferences, sensitivities and inclusiveness
image source:
https://www.mbontario.com/how-to/how-to-set-memory-seating/
image source:
https://www.fonts.com/content/learning/fontology/level-1/type-anatomy/serif-vs-sans-for-text-in-print
Good visual design can convey evidence, data and other information without elaborate instructions.
-titles, headings, subheadings, enlarged quotations...etc.
image source: https://thedesigntrip.com/2020/04/21/what-is-visual-design-why-It-is-important/
g) Why Leader Succeeded: Listened to other's life stories to understand different perspectives. Emerged as moral leader who believed in liberty and equal rights for all. Developed multiracial staff. After retiring, served as mediator and public speaker throughout the world.