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The purpose of the promotion function is to communicate information about goods, services, images, and/or ideas
to achieve a desired outcome. Promotion informs, persuades, or reminds customers about a business and/or its products.
Advertising—Television, radio, newspaper, magazine, and online ads; direct mail; product placement; out-of-home such
as billboards and transit ads; and company websites
Publicity—News releases, press conferences, personal appearances by celebrities, special events, feature articles, and
social media marketing
Promotion
to communicate information about goods, services, images and ideas to achive an outcome
Television, radio, newspaper, magazine, and online ads; direct mail; product placement; out-of-home such
as billboards and transit ads; and company websites
releases, press conferences, personal appearances by celebrities, special events, feature articles, and
social media marketing
store displays, samples, contests, coupons, trade shows, product demonstrations, and novelty items
Can you think of other examples of promotional techniques?
Without product/service management, companies would not have an organized, logical way to create
and market new products to the right target market.
Product/Service management also ensures that the company has met the appropriate standards and offers warranties and guarantees.
Pricing
determining and adjusting prices to mazimize return and meet customers perceptions of value
how much money a business makes.
the amount of the product being bought
Market Planning
first step of any activity is to make a plan, and
marketing is no exception.
Market planning. The first step of any activity is to make a plan, and
marketing is no exception. The marketing planning function aims to create
strategies to attract the target customer to a business. Marketing plan-
ning includes determining activities, goals, objectives, and procedures necessary to carry out those strategies.
• Understanding and selecting target markets