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7 Functions of Marketing
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7 Functions of Marketing
gracie price
Promotion
Selling
The purpose of the promotion function is to communicate information about goods, services, images, and/or ideas
to achieve a desired outcome. Promotion informs, persuades, or reminds customers about a business and/or its products.
Advertising
Advertising—Television, radio, newspaper, magazine, and online ads; direct mail; product placement; out-of-home such
as billboards and transit ads; and company websites
Publicity
Publicity—News releases, press conferences, personal appearances by celebrities, special events, feature articles, and
social media marketing
Promotion
Promotion
to communicate information about goods, services, images and ideas to achive an outcome
Advertising
Television, radio, newspaper, magazine, and online ads; direct mail; product placement; out-of-home such
as billboards and transit ads; and company websites
Advertising
Publicity
releases, press conferences, personal appearances by celebrities, special events, feature articles, and
social media marketing
Publicity
Sales Promotion
store displays, samples, contests, coupons, trade shows, product demonstrations, and novelty items
Can you think of other examples of promotional techniques?
Sales Promotion
Product/Service management.
This is the function that involves deciding on the products that a business will produce or offer.
It is important because a business must offer the products that customers want and need to be successful. This function includes
making product decisions that determine whether or not a company will reach sales goals and become profitable.
Product/Service Managemnet
Without product/service management, companies would not have an organized, logical way to create
and market new products to the right target market.
Product/Service management also ensures that the company has met the appropriate standards and offers warranties and guarantees.
Pricing
Pricing
determining and adjusting prices to mazimize return and meet customers perceptions of value
Profit
how much money a business makes.
Profit
Demand
the amount of the product being bought
Demand
Market Planning
Market Planning
first step of any activity is to make a plan, and
marketing is no exception.
Subtopic 01
Subtopic 02
Market planning. The first step of any activity is to make a plan, and
marketing is no exception. The marketing planning function aims to create
strategies to attract the target customer to a business. Marketing plan-
ning includes determining activities, goals, objectives, and procedures necessary to carry out those strategies.
Marketing-Information Management
• Understanding and selecting target markets