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7 Functions of Marketing

gracie price

Promotion

Selling

The purpose of the promotion function is to communicate information about goods, services, images, and/or ideas

to achieve a desired outcome. Promotion informs, persuades, or reminds customers about a business and/or its products.

Advertising

Advertising—Television, radio, newspaper, magazine, and online ads; direct mail; product placement; out-of-home such

as billboards and transit ads; and company websites

Publicity

Publicity—News releases, press conferences, personal appearances by celebrities, special events, feature articles, and

social media marketing

Promotion

Promotion

to communicate information about goods, services, images and ideas to achive an outcome

Advertising

Television, radio, newspaper, magazine, and online ads; direct mail; product placement; out-of-home such

as billboards and transit ads; and company websites

Advertising

Publicity

releases, press conferences, personal appearances by celebrities, special events, feature articles, and

social media marketing

Publicity

Sales Promotion

store displays, samples, contests, coupons, trade shows, product demonstrations, and novelty items

Can you think of other examples of promotional techniques?

Sales Promotion

Product/Service management.

This is the function that involves deciding on the products that a business will produce or offer.

It is important because a business must offer the products that customers want and need to be successful. This function includes

making product decisions that determine whether or not a company will reach sales goals and become profitable.

Product/Service Managemnet

Without product/service management, companies would not have an organized, logical way to create

and market new products to the right target market.

Product/Service management also ensures that the company has met the appropriate standards and offers warranties and guarantees.

Pricing

Pricing

determining and adjusting prices to mazimize return and meet customers perceptions of value

Profit

how much money a business makes.

Profit

Demand

the amount of the product being bought

Demand

Market Planning

Market Planning

first step of any activity is to make a plan, and

marketing is no exception.

Subtopic 01

Subtopic 02

Market planning. The first step of any activity is to make a plan, and

marketing is no exception. The marketing planning function aims to create

strategies to attract the target customer to a business. Marketing plan-

ning includes determining activities, goals, objectives, and procedures necessary to carry out those strategies.

Marketing-Information Management

• Understanding and selecting target markets

Understanding and selecting target markets

Setting marketing goals

Channel Managemnet

Channel management.

This marketing function is responsible for identifying, selecting, monitoring, and evaluating sales channels,

also known as channels of distribution.

Who will offer the products?

Where will the products be offered?

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