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Trending searches
Marketing 101
4
HOW
WHY
marketing
101
Live Your Lifestyle University
Marketing
GOOGLE: The action or business of promoting and selling products or services, including market research and advertising.
It's everything
- Branding: Message & Positioning
- Packaging: Products or Services
- Website: Website Design
- Advertising: Paid Campaigns
So...
- Partnerships: Influencers & Companies
- Social Media: Your Online Presence
- Clothing: Customers & Employees
It's everything
Expert secret
how do people feel when they see your brand?
what pops in their head?
feel
What does your brand represent?
Who is your market?
Map
what do you represent?
brand
Personal Brand or Business Brand, how do you want to be represented to the marketplace?
Foundation
brand purpose
#1. Your Message
- Every brand has a
message, an avatar, etc...
- Whats your message?
What do you represent?
- How do you want to be recognized?
- What problem do you solve?
- Gary Vee
- Apple
- Elon Musk
brand perception
#2. Your Emotion
- What emotion do you bring
out of people?
- How do they feel?
- How are you being recognized?
- What adjectives are tied to your brand?
brand personality
#3. Your Style
- How do you represent
yourself?
- Positive?
- Serious?
- Power?
brand position
#4. Your Standing
- How do you want to be
positioned in the marketplace?
- Higher Quality?
- Highly Affordable?
- The Expert? The Generalist?
- Exclusive?
brand promotion
#5. Your Offer
- Problem do we solve?
- What product/service do we offer?
- What's our CTA?
- Lead Magnet
- SLO (lowe ticket)
#2 Your Style
- What platform are you going
to be using?
- What audience is going to be
watching your content?
- How do you want your theme
and brand image to look?
- Presets, brand colors, branding..
#3 Your content
Create Content Buckets
- Different categories/topics of content for your brand...
Restaurant
- Food Item
Main entree's, appetizers, desserts, etc...
- Team Member Working
Serving a guest, bartender, host, etc
- Lifestyle
- People eating, people laughing, walking, environment, etc.
- Customer Shoutout | Review
- Shoutout a raver, review, etc.
- Promotion
- Giveaway, specials, charities, etc.
position
positioning
&
Messaging
Who do you serve?
IDEAL or PERFECT Customer/Viewer
- What problems do they have?
- What are their desires?
market
- Age range?
- Gender?
- Location?
- Married? Kids? Family?
- What emotions do they have?
who: your ideal customer
where: are they in their life
what: problem are you solving?
circle
when: is timing important
how: you deliver the result
Your positioning
(insert WHO)
I help...
(insert WHAT)
Achieve...
position
Through/By/With...
(insert HOW)
your message
message
- Enemy
- Why You Are Better
- Wrong Way
- The Right Way
- Old Way
- New Way
- Market Current Problem
- Market Desires
Your Offer | Cta | hook
- SLO ($49 mini course| $99 intro offer)
- Lead Magnet (E-Book, Free Challenge, etc)
- Bold Claim ($0 ad spend, guaranteed, etc
offer
- Something towards solution
let's start marketing
campaign
campaigns
the marketing world
(Your Positioning)
- Writing a Book
- Public Relations (getting featured)
- Your Network or Community
- Partnerships
- Case Studies
- Reputation Management
- Hosting Event's
the advertising world
(Your Offer)
- Paid Social Media Ads
- Radio Ads
- Snail Mail (paper)
- Influencers
- SMS
- FB Bot's
- Your CTA Messages
the branding world
(Your Message)
- Website
- Social Media
- YouTube
- Podcast
- Newsletter
- Your Message To The World
- Clothing & Products
"what is your main
character in the tv show called life?"
- Austin Varley
elements
Their are 4 elements of an attractive character
1. Backstory
- How did you get here?
- What sparked this desire?
elements
- Backstory has to relate to your product
- Don't have one? Use someone elses...
- Case studies, customers, etc.
story telling
speak in parables
- Easy, simple stories that lead to the main point...
- Remember practice makes permanent
Story
share flaws
- Makes you relatable
- No one is perfect
be transparent
be yourself
- It will attract your TRUE tribe
- It will push away the customers you don't want
- Stick to your guns
final
Overview
1. Backstory
2. Parables
3. Character Flaws
4. Transparent
your identity
- Your attractive character will have an identity in the marketplace...
just think of the following
- Flo
identity
- Jared
- Steve Jobs
- Geico
- Russel Brunson
identities
1. The Leader
The one leading their audience. They have been through the hell, been through the failures to cut their tribes learning curve. Similar path. Expert.
yours
2. The Adventurer
The one who set out on a mission but doesn't have all the answer yet. Learning along the way and teaching audience. Not an expert.
identities
3. The Reporter
This is perfect the beginners. The people just getting started. Similar to adventurer but you are talking with experts and reporting that back to your tribe.
Cont.
4. The Reluctant Hero
This is the "introvert" person who doesn't want the spotlight and has the 'Expert' title but is an expert. They have the feeling of it's their duty to teach their audience.
6 Basic Storylines
1. Loss & Redemption
"I had everything, I was on top of the world. Life was great. Then ________________ happened. I had to figure my way out of _______________. But it turned out to be a blessing in disguise because I went through ____________, and I learned/received ___________. Now I _______________."
story
This is a great story because it shares your character flaws, and a backstory linked to your product/service.
6 Basic Storylines
2. Us Vs. them
"What voice are you going to listen to? Your inner wolf? Or your inner chihuahua?
"You pay hundreds of thousands to learn how to do a job that's usually capped, or you can pay a thousand to live your lifestyle."
story
This a storyline to polarize your audience and take your stand in the marketplace. Who is the enemy in your industry? What does your audience not want:
6 Basic Storylines
3. Before & After
"First I was ___________. Now I'm _____________."
story
These type of stories are perfect transformation type of products and services. Before (insert program) I was (old circumstance) now I am (new life). Any type of coaching program. Business, health, confidence, investments, etc.
6 Basic Storylines
4. Amazing discovery
"You are not going to believe what I just discovered! What until you hear about how amazing and simple this is. I've tried dozens of ways to achieve (goal) and now I have a system."
story
These are huge for webinars, programs inside old industries, over-saturated markets, new product, etc.
6 Basic Storylines
5. Secret telling
"It took me 5 years but I finally cracked the code and found the secret to (desired goal). You are not going to believe the simplicity. All you have to do is __________."
story
Everyone loves a good secret, gossip, some insider information, especially if it's going to help them with their goal.
6 Basic Storylines
6. case studies
"I don't know about you but I dread every time I have to go buy a car. The slimy salesman, the process, the paperwork, everything. However LYL's Dealer was the best!"
story
Use your audience, your customers stories to bring people closer to your product and make it even more relatable to them.
Content buckets
- Different categories/topics of content for your brand...
Restaurant
- Food Item
Main entree's, appetizers, desserts, etc...
Serving a guest, bartender, host, etc
- Team Member Working
- Lifestyle
- People eating, people laughing, walking, environment, etc.
- Customer Shoutout | Review
- Shoutout a raver, review, etc.
Content
- Promotion
- Giveaway, specials, charities, etc.
Personal Brand
Workout, family, working, snowboard, etc.
- Lifestyle
- Video Games
Headshot kills, montage, fails, commentary,etc.
- Cooking
- How to tactics, how to meals, finished, fails, etc.
- Hunting
- Reposting content, trips, meat, etc.
what platforms to be on?
- Website
- Business Email
- Facebook/Instagram
platforms
- LinkedIn/Twitter
- TikTok/YouTube/Podcast
- Snapchat/Pinterest
Posting
Deep Dive's Explain - Minimum
Instagram|Facebook Feed: 3x/week
Instagram|Facebook Story: 1x/day
post
YouTube|Podcast : 1x/week
LinkedIn: 3x/week
Twitter/Snapchat: 1x/day
brand image
- Create a visual collage of how you want your brand image to look like...
Brand
2-3 Brand colors
Customer Research!
Google Chrome - Color Zilla
colors
Logo
do you have a motto?
A slogan, a mission statement, etc.
- Eat Fresh
motto
- I'm Lovin It
- Just Do It
- Think Different
- Open Happiness
About us
- You SHOULD know what you stand for...
About
- Write out an about us for a website about us section. One quick (1-3 sentences) or a longer one (4-8 sentences)
Brand Assets
- Content (photos, videos, ads)
- Publications
- Logos
Assets
- Partnerships
- Website, social media, etc
- Following
Brand secrets
- Authority: PR
- LYLNetwork & HARO
secret
power moves
- Start networking with higher individuals
- Start a podcast
Network
- Feature
- Shoutouts/Referrals
- You have EVERYONE's number