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Trending searches
Smart watches
Price range: 70£ - 600£
High customer involvement
Millennials: 25 - 34 age
Gender: Male
(Profile of a Smartwatch Owner, 2015)
(O'Dea, 2019)
(Profile of a Smartwatch Owner, 2015)
(O'Dea, 2019)
Name:
Age:
Marital status:
Occupation:
Education:
Locality:
Income:
John
28
In a relationship
Data analyst, full-time worker
Master degree in business
London
28 000 £*
(Webber and O'Neill, 2019)
John lives in the condominium in London together with his girlfriend. He lives very active social life along his busy work. During his studies, he met many international students who he tries to keep a relationship with on social media.
He travels to the work every day by metro what makes an opportunity to devote his time to reading his favorite sport online magazine Men' s Health and daily news like The Guardian.
He tends to follow the latest trends. He trusts the technology and believes that it may improve his life.
He owns Galaxy S10+ and Samsung Galaxy Tablet. He tries to keep compatibility between his devices.
(Global Sources, 2015)
(Donnelly and Scaff, 2019)
(GlobalWebIndex, 2019)
(Statista, 2019)
What are major learning points from the mapping exercise?
How a marketer can use this knowledge to their advantage?
Offering personalized interactions
Millenials thinking and preferences
Millenials shopping behavior
Providing a consistent cross-channel experience
The trust is easy to lose
The customer is long-term friend who needs the consistent care to build brand loyalty.
Every touchpoint requires specific approach
Analyzing every touchpoint and transform it into higher customer satisfaction