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IMPACT OF EFFECTIVE ADVERTISEMENT AND BRANDING IN RETAIL SECTOR IN THE DIGITAL ERA
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impact OF EFFECTIVE ADVERTISEMENT AND BRANDING ON RETAIL SECTOR IN DIGITAL ERA
INTRODUCTION
why retail industry?
- Enhance my career in retail sector.
- Market research helps in understand the industry.
- Retail market constantly expand and evolve.
Biggest Retail company in India
Reliance retail limited
it is India's biggest retail company
- Revenue : Rs 130566 Crore
- retail store store : 10415
- Employees : More than 10,00,00
impact of covid -19 over advertisement
impact of covid - 19 over advertisement
- 69% of Brands Expect They Will Decrease Ad Spend in 2020.
- 34% of Respondents Have Shifted Social Time From Instagram to Twitter
- 90% of the advertising work in India has decided to hit the pause button.
mode OF ADVERTISEMENT
Mode of advertising
- Print Media
- Social Media
- Sign boards / Bill boards
print media
Print media advertising is a form of advertising that uses physically printed media, such as magazines and newspapers, to reach consumers, business customers and prospects. Advertisers also use digital media, such as banner ads
Sign board/ bill board
A sign board is a board carrying a sign, or on which signs may be posted.
Bill board is a large advertisement along the side of a highway.A large panel designed to carry outdoor advertising
social media
Social media advertising is defined as a form of digital advertising that serves paid ads to your target audience using social media platforms such as Facebook, Twitter, Instagram, LinkedIn.
OBJECTIVE OF STUDY
Objective of study
Primary Objective
- Need and importance of advertisement in retailing.
- To study various means of communication playing role
to persuade customer.
- Need to understand disruption in retail through digital transformation.
Secondary objective
- The secondary objective is to find the factors influencing the customer in selecting retail outlet.
- To assessment of need and importance of advertisement in retailing.
- To study the most effective offers appeal to customers.
SUGGESTIONS
suggestions and recommendations
- The retail outlet should use electronic media for promotional activities.
- personal stories and testimonial in which prospective customer learn what other people have to know about a retail outlet.
- Existing customer could also share experience on open forum
CONCLUSION
conclusion
- During research it has been found that 56% customer visit frequently to big bazaar, since Big bazaar provide more offers to the customer compare to the other retail outlets.
- During the research it has been found that electronic media and print media has high reach in consumer and play a major role in communication about promotional scheme and offers.
- Research shows tag line or a slogan of company makes it easy to recall the brand.