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Cultural Awareness
CULTURAL AWARENESS
Done by: Abduldina A. Tenglik Trek
INTRO
INTRO
The main features of a guideline
The concept of high and low context
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2
The differentiation between high and low context cultures
THE MAIN FEATURES OF A GUIDELINE
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What factors can affect the culture?
4
How to deal with representatives of different cultures?
WHAT ARE THE HIGH AND LOW CONTEXT CULTURES?
HIGH AND LOW CULTURES
HIGH CONTEXT
HIGH CONTEXT
- Spanish
- Mexican
- Greek
- Arab
- African
- Chinese
CHARACTERISTICS OF HIGH CONTEXT CULTURE
- Value traditions.
- Foster long-lasting relationships.
- Rely on non-verbal signs such as tone of voice, facial expressions, body language, and so on.
- Tend to be non-confrontational and more in-direct. Rejection is to be interpreted from non-explicit communication.
- Require little explanation.
- Are more collective. The identify lies with the group. Value group harmony.
- Have stronger boundaries, i.e. one belongs with a certain group.
- Are slow to change.
LOW CONTEXT
CHARACTERISTICS OF LOW CONTEXT CULTURE
GERMAN
SCANDINAVIAN
AMERICAN
ENGLISH
FRENCH
ITALIAN
- Tend to make many shallower, short-term relationships.
- Require explicit communication since they lack additional context.
- Communication is more direct and confrontational.
- Are more individualistic. Identify lies with the individual. Value individual needs.
- Require all the information in the message.
- Can change quickly
WHAT ARE THE DIFFERENCES?
The differentiation between high and low context cultures is meant to highlight differences in how cultures communicate.
WHAT IS THE DIFFERENCE?
High-context cultures will use communication that focuses on underlying context, meaning, and tone in the message, and not just the words themselves.
low-context cultures expect communications to be explicitly stated so that there’s no risk of confusion, and if a message is not clear enough, it will slow down the process of communication.
The values are beliefs and norms accepted by a society which is distinct from our cultures.
FACTORS
The norms of public behaviour are another important aspect of culture which relates to public appearance.
PROGRAMS
STRATEGY
PROGRAM
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The program uses a multidisciplinary approach to give students the skills needed to impact people through relief and development agencies, international government, church ministries, corporate relations and philanthropy, healthcare, project management, education or research.
PROGRAM
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Southeastern University’s online Master of Arts in International Community Development
PROGRAM
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- Do your own research.
- Talk to someone from a different cultural background.
- Travel.
- Be more accepting.
- Don't stereotype.
CONCLUSION
CONCLUSION
Will a company in Japan appreciate your attempts to get right to the point? Will a German company become bored if you talk around a subject, instead of directly addressing it? Know your audience and their cultural standing, and your message will never get lost.
REFERENCES
REFERENCES
- https://au.reachout.com/articles/understanding-a-different-culture
- https://unitedlanguagegroup.com/blog/communicating-high-context-vs-low-context-cultures/
- https://online.seu.edu/high-and-low-context-cultures/
- http://restaurantkyoto.dk/blog/en/high-context-and-low-context-cultures/
- https://bobbyalbert.com/what-affects-your-culture/
- http://www.yourarticlelibrary.com/consumer-behaviour/indian-consumer-markets/culture-definition-influence-and-factors-affecting-culture/64174