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The percent Daily Value (% DV) provides the percent of nutrients in a serving of food based on the recommended daily allowance for adults.
The * at the bottom of the Nutrition Facts food label is a reminder that the % DV is based on a 2,000 calorie diet.
There is no need to memorize the % DV, just use these guidelines when you are comparing labels:
5% or less is low – try to stay low in total fat, saturated fat, cholesterol and sodium
20% or more is high – try to stay high in vitamins A and C, iron, calcium and dietary fiber