Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
Strategy generally involves setting goals, determining actions to achieve the goals, and mobilizing resources to execute the actions.
Strategy is important because the resources available to achieve goals are usually limited.
A strategy describes how the ends (goals) will be achieved by the means (resources).
Key Attributes:
Stakeholders
How do we measure our progress?
Modifications
Where do we want to be?
How do we get there?
Where are we now?
To be a globally admired ceramics company.
To be a partner of choice for world leaders in innovation and create value for our customers.
Five Lights: Integrity, Passion, Quality, Respect and Responsibility.
GOALS
Levels of Strategy
Identifies and evaluates resources, capabilities, and core competencies.
Resource Based View
Distinctive Competencies
Distinctive Competencies
Competitive Advanatage
ALLOCATION/CONFIGURATION OF RESOURCES IN THE VALUE CHAIN IN ORDER TO ACHIEVE – LOWER COST OR DIFFERENTIATION WHEN COMPARED TO COMPETING VALUE CHAINS.
"Valued customer" is a way to segment and target customers based on perceived value.
"Value proposition" is how to competitively differentiate products and services to customers.
"Value network" is how you deliver the value proposition to the target customer. It's a cross-functional orientation often referred to as the "value chain."
Functional Strategy