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Buhi bag presentation
480
Transcript
Social
Media
Recommendations
28/08/2018
Marina
Who are we?
Summary
- Buhi Supply Co. is an e-commerce and retail bag supplier;
- It has positioned itself as a producer of design-conscious and unique, yet affordable bags.
Position on the Market and SMART Goal
Useful Data
- Buhi's market share makes up 0.25% of retail bag sales and the previous year ended with a profit of $15 million.
- Current SMART goal is to increase its share to 0.3% and $17 million.
Social Media Presence
Social Media
- Buhi's investments on Social Media platforms have been the main drive to the main website for buying customers;
- Its current spending on Social Media has been $240,000, passingh from 12% to 25% in 9 years.
- The quality of the content is of high-standard and aims at being aesthetically pleasing.
The Segments:
The usual Buhi buyers range between 19-32 yrs old.
Target markets: Daypacker Tom;
Back-to-School Molly;
Up-and-Comer Raj;
Main Targets
Total Page Likes: 556,755
Age group: 18-50 yrs
Gender Ratio: 46% Male
54% Female
Total Followers: 421,233
Age group: 18-29 yrs
Total Impressions: 450,457
Total Followers: 15,303
Age group: 30-60
Gender ratio: 95% Male
5% Female
Strategies
- Fostering interaction through the creation of engaging content
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Strategies
- Engaging captions with the right questions and hashtags;
- Focus of marketing efforts directed to the main personas, but also partially to other segments.
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