External Environment Analysis of Coca Cola
History
Thank you!
Mohamed Al Aklouk
MISSION, VISION, AND VALUES
MISSION
1
Satisfy our beverage consumers with excellence.
MISSION, VISION, AND VALUES
VISION
2
Become the best total global beverage leader, generating sustainable economic, social, and environmental value by managing innovative, winning business models with the best employees in the world.
VALUES
3
They guide our behavior day by day. They express who we are and what we believe, while underscoring our integrity.
Employees
Our people are as diverse as our communities, with 700,000+ employees across company and bottling partners.
Organizational Culture
The Coca-Cola company's organizational structure consists of a board of directors, elected by the shareholders, that has final decision-making power in the running of the company. Members of senior management and a number of standing committees carry out the decisions of the board of directors.
mission driven focused on refreshing mind
1
inspiring
2
optimism
3
one and only making a difference from other companies.
4
Brands
Brands
We are passionate about beverages around the world, with around 200 brands — from Coca-Cola, to smart water, to Costa coffee.
Distribution and Global Adaptation
Coca Cola is sold in every single country of the world except just two - Cuba and North Korea.
This is because both countries are under long-term US embargoes, which are laws or policies which prohibit or restrict importation or exportation of goods, commonly because of political, economic, moral or environmental reasons. This is a form of protest against the two countries' practices.
CODE OF CONDUCT
Coca-cola
Code of conduct
- In an organization is a list of formally binding norms within the organization.
- Is not just a "unwritten rules" but expected moral behavior and responsibility.
- In simple terms, code of conduct can be defined as the way in which the whole company has to work including its owners, employees, managers.
External Environment Analysis of Coca Cola
The macro-environment in the case of Coca Cola denotes the factors which are uncontrollable and peripheral in the manner and have the potential to vary the business, strategies, and decision making.
These factors are majorly technical, political, social, economic, and legal.
There are two kinds of external environments that can affect the company:
- General environment
- Specific environment.
SWOT
Coca Cola
Strengths
- Brand Equity
- Company valuation
- Global presence
- Largest market share
- Fantastic marketing strategies
- Customer Loyalty
- Distribution network
Threats
Strengths
- Raw material sourcing
- Competition with Pepsi
- Indirect competitors
- Product Diversification is low
- Water scarcity
- Absence in health beverages
SWOT
- Absence in health beverages
Opportunities
- Diversification
- Developing nations
- Packaged drinking water
- Supply chain improvement
- Market the lesser selling products
CR7
vs
Coca cola!
Cristiano Ronaldo snubbed Coca-Cola. The company’s market value fell $4 billion.
Cristiano Ronaldo snubbed Coca-Cola. The company’s market value fell $4 billion.
Coca-Cola Consolidated Reports First Quarter 2021 Results
- First quarter 2021 net sales increased 8.3% versus the first quarter of 2020, with physical case volume up 4.8%(a).
- Gross profit increased $43.4 million, or 10.7%, in the first quarter of 2021 versus the first quarter of 2020. Gross margin improved 70 basis points to 35.3% primarily due to revenue management initiatives.
- First quarter 2021 income from operations was $94.2 million, up $61.4 million, or 187.0%, versus the first quarter of 2020.
Market capitalization
$231.3 billion