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Pathos

Logos

Ethos

The ethical appeal would be guidance because this gerber ad reassures parents for when the appropriate time to start feeding babies baby food and not milk.

The logical fallacies that can be interpreted in this advertisement are bandwagon appeals, begging the question and dogmatism due to gerber stating that the have fed over 30 million babies so “they know” every baby nutritional needs are different, and they want all parents to begin strained foods for their baby form anywhere from four to six months old and it applies to begging the question by saying” we've learned a lot about food because we care a lot about babies.”

This gerber add would have intrinsic authority because gerber would have had lots of experience within the topic of baby food by now because its their 50th anniversary,this add serves as a informational guide for parents, letting them know when the correct age for start their baby on strained food

Rhetorical analysis

The speaker is gerber itself

The occasion is baby food preference

The audience would be parents

The purpose is to convince parent that gerber is the best choice

the subject is baby food shopping

The tone is convincing

Daniel Frank Gerber, an expert in baby food nutrition, aims to promote nourishment for infants through tasty and healthy baby food that contains combination of fruits and vegetables in a variety of selections to chose from, Gerber has maintained guiding , nurturing and, educating tone for parents to chose his product over others for over 97 putting his and his comanly at the top of the baby food industry.

this is an ad from

1981

ethos

pathos

The speaker is the gerber company

The occasion is meal time for babies

The audience is parents looking to feed their kids

The purpose is to convince parents that babies enjoy the food

The subject is baby food

The tone would be nurturing

The authority this ad provides would be intrinsic because gerber has been established for around 90 years at the time of this advertisement,this ad shows that babies enjoy the product and that it has become an everyday household item for parents with smaller and younger children.

Ad from 2022

The ethical appeal would be the need for psychological needs such as food, because the baby needs to be fed in order to be healthy and grow up a healthy child. withought someone feeding the babyy it would become malunutitioned

logos

1939

advertisment

The logical fallacies that can be found in this ad would be sentimental appeals, equivocation and hasty generalization, due to the baby not taking a bite of the food yet and only providing us with a picture of when he's about to take a bite, they use the baby expression to create a happy and easy meal time scenario to provide a false narrative claiming that the baby enjoys the product like all babies would.

The evolution of gerber baby foods

shouldnt your baby be a gerber baby?

The speaker would be the gerber company itself

the occasion would be shopping for baby food the audience would be parent shopping for baby food

the purpose is to imply quality and reliability

the subject is baby food

the tone would be educational

The cult your in counter argument

gerber sells the need to nurture

gerber sells guidence

Gerber producs have been around for almost 100 years making their company a pillar of the baby food industry. this makes parents more prone to buying their products due to the credibility and reputation that they've acumiulated. but that is also where they fall into blind consumerism because they ONLY buy gerber products because they have a lasting reputation instead of doing personal reasearch to find out what thier baby really needs. they blindly buy gerber products, because its gerber and they trust it whole heartedly without atcually looking into the product or tying other baby food brands.

Pathos

Logos

Ethos

This advertisement's basic appeal would be the need to feel safe because parents always want the safest choice of food for their babies.

3 logical fallacies that i've interpreted from this add are appeal to false authority, stacking the deck and sweeping generalizations, it appeals to false authority because its stated that the product is made by specialist pioneers in that canning industry rather than a nutritionist that

The type of authority Gerber has in this ad would dbe Borrowed because the ad states that its a buying guide and that they provide a more nourishing meal, but gerber products are produced by pioneers in the strained canned food industry and not children nutritionists.

I would say that this would be the only advertisement with fallacious ethos because they don't have any credibility, they just tell us that it's made by canning pioneers who are actually mill workers.

introduction

.

Gerber products company, has been selling strained baby food in grocery stores since 1928 , Gerber products started in michigan when a woman named Dorthy gerber strained fruits and vegetables for her neighbor who couldn't breastfeed her infant child , Since then Gerber has been sold to nestle and established itself as one of the world leading baby food brands. And has also created FITS in 2007 ( Feeding Infants and Toddlers Study) which has contributed to the research on nutrition for infants and small children, and after 97 years gerber is as we know it today

this is Dororthy Gerber

this is Daniel Frank Gerber

what is logos

what is ethos

what is pathos

Pathos can be found when a speaker uses emotions and situations to make the audience feel a type of emotion or feeling to make it appeal though to them sympatheticly

ehtos is when in an argument the speaker would have relevant information or they have expirience in the backround that they are acknowledging making it seem beliveable.

Logos is the use of logic in an argument it making the argument sound beliveable logos can also be connected with morality depending on the argument.

Citation for Gerber

Gerber, D.F. (2020) About us and our history, Gerber.com. Available at: https://www.gerber.com/about-us (Accessed: 15 March 2024).

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