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Communications manager
Product development
Distribution manager
Finance
Marketing director
Who are we?
THE MARKET
86%
25-34
54%
graze Worldwide treats
FRAMEWORKS
STRENGTHS
WEAKNESSES
THREATS
OPPORTUNITIES
POLITICAL - Deal with WTO
ECONOMICAL- Taxes & Exchange Rates
SOCIAL- Growth of Diversity,Nostalgia & Time Consuming
TECHNOLOGICAL- Packaging, Internet Access connectivity & Quality control
LEGAL- License & Legal costs
ENVIRONMENTAL- Packaging & Recycling Ethics
PRODUCT- International snacks in a recyclable box
PRICE- Pricing strategies used- psychological pricing and penetration pricing
PLACE- Online presence. Shop through the website and via social media platforms
PROMOTION- mail- newsletter, Monthly promotions e.g. 10% next order when you purchase a large box, Instagram competitions
World-Snackz
ADVERTISING CAMPAIGN
The Problem: Finding authentic snacks from around the world
Our Aim is to reach snack enthusiasts (our target market) to solve this problem
We deliver our value proposition by ensuring we only add authentic snacks that resemble the culture and originate from the country.
Additional Options: Customizing gift boxes with names and pictures
Positioning: Communicating and delivering the chosen differentiation to the market will be done through an integrated marketing structure using
FOLLOW US ON OUR SOCIALS
@WorldSnackz
@World-snackz