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Transcript

Meet the Team

Promotional video

Communications manager

Product development

Distribution manager

Finance

Marketing director

Who are we?

  • Box filled with international snacks that can be delivered world-wide.
  • To distribute real, authentic snacks that the locals actually eat.
  • Inspired by our groups diversity and lack of authentic snacks available in the market.

Introduction

OUR PRODUCT

The

product

  • Small box £9.99
  • Medium box £17.99
  • Large box £25.99
  • world wide delivery
  • Customizable
  • Educational

MISSION AND VISION

MISSION

Mission statement

To provide the most authentic snacks for customers around the world offering an educational and enjoyable experience, delivered straight to their door.

VISION

Vision Statement

Our Vision is to provide snacks from all over the world directly to the customers door

THE MARKET

The existing market

86%

25-34

54%

THE EXISTING MARKET

Our competitors

OUR

COMPETITORS

graze Worldwide treats

The Target market

TARGET

MARKET

  • Internationals - Nostalgia of their home snacks

  • People interested in trying authentic new snacks

FRAMEWORKS

SWOT ANALYSIS

STRENGTHS

  • AUTHENTIC
  • EDUCATIONAL

WEAKNESSES

  • ONLY ONLINE NO PHYSICAL STORE

SWOT

THREATS

  • EXPORT & IMPORT RESTRICTIONS
  • PERISHABLE GOODS
  • TAXES

OPPORTUNITIES

  • DIVERSIFICATION
  • EXPANSION
  • INCREASE PRODUCT RANGE

PESTLE ANALYSIS

POLITICAL - Deal with WTO

ECONOMICAL- Taxes & Exchange Rates

SOCIAL- Growth of Diversity,Nostalgia & Time Consuming

TECHNOLOGICAL- Packaging, Internet Access connectivity & Quality control

LEGAL- License & Legal costs

ENVIRONMENTAL- Packaging & Recycling Ethics

PESTLE

THE 4 P'S

4P's

PRODUCT- International snacks in a recyclable box

PRICE- Pricing strategies used- psychological pricing and penetration pricing

PLACE- Online presence. Shop through the website and via social media platforms

PROMOTION- mail- newsletter, Monthly promotions e.g. 10% next order when you purchase a large box, Instagram competitions

World-Snackz

CONSUMER BASED BRAND EQUITY MODEL

ADVERTISING CAMPAIGN

The Problem: Finding authentic snacks from around the world

Our Aim is to reach snack enthusiasts (our target market) to solve this problem

We deliver our value proposition by ensuring we only add authentic snacks that resemble the culture and originate from the country.

Additional Options: Customizing gift boxes with names and pictures

Integrated Marketing Strategy

INTEGRATED MARKETING

Positioning: Communicating and delivering the chosen differentiation to the market will be done through an integrated marketing structure using

  • Strategy and Planning
  • Web Development
  • Print and Digital Advertising
  • PR and Social Media
  • Graphic Design
  • Content creation
  • Brand Development

FOLLOW US ON OUR SOCIALS

@WorldSnackz

@World-snackz

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