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A brief history of zomato logo
3
A BRIEF HISTORY OF
ZOMATO LOGO
2016-2018
2010-12
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2014-2015
The logo had a sleek modern lowercase lettering in a fancy sans-serif font, with a dark gray for the lines and a small red ".com" vertically along the right side of the "O". On the left was a minimalistic emblem with a solid red apple having a white "Z" cut out and a tiny green leaf on top.
The lowercase logotype was written horizontally in thin black lines against white, with a lightweight red emblem on the right featuring a stylized fork overlapping a contoured heart symbol.
Bold white lettering in lowercase sans-serif set across a solid dark pinkish-red square. This full-fledged mobile app icon was used for different needs.
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2008-2009
2012-14
2015-2016
2018-Today
A strict black-and-white version with a solid black square and an enlarged white "Z" in the left part, and the white lowercase "Zomato" written vertically along the right side.
The original logo featured a red and yellow composition with each letter stylized as a food product symbol
The current basic version has remained the same, with the name in lowercase bold red sans-serif letters on a white background. There are two main forms - a square with the wordmark inside, and a standalone wordmark.
Temporary logos were used after acquiring other brands, like the iconic Urbanspoon logo or a heart with a fork used after acquiring Cibando in Italy.