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Resources

  • Thank stakeholders for their time and support.
  • Excitement about the upcoming launch of XYZ Connect app.

Cost Structure

  • Thank stakeholders for their time and support.
  • Excitement about the upcoming launch of XYZ Connect app.

Revenue Streams

  • Weekly project status meetings.
  • Bi-weekly stakeholder updates.

Key Activites

  • Thank stakeholders for their time and support.
  • Excitement about the upcoming launch of XYZ Connect app.

Value Propositions

Partners

  • Regular progress tracking against milestones.
  • Change control process for scope adjustments.
  • XYZ Tech aims to enhance customer engagement through a new mobile application.
  • The XYZ Connect app will offer users a seamless experience for connecting with our products and services.

Customer Segments

Small Organizations

Large Organizations

  • Want their new hires to be supplied with uniforms in a timely fashion.
  • Place frequent large orders and need them completed in a timely fashion.
  • Need a specialist to find the perfect unique product for their event.
  • Organizations looking for a trusted business.
  • Looking for inexpensive, but professional uniforms to get them started.
  • Have small staffs that want different products for each employee.
  • Want a one-stop shop for all of their uniform and promotional product needs.
  • Prefer high-quality, professional uniforms above all else.

Channels

  • Goal: Increase customer interaction and satisfaction.
  • Objectives: Launch XYZ Connect app within the next six months, achieve 50,000 downloads in the first month.

Customer Relationships

Key Activities

Value Propositions

Customer Relationships

Customer Segments

Key Partnerships

  • Long-term focus on customer retention for continued growth
  • Personal approach to establishing strong customer relationships

Business Model Canvas

-Design and Production of Artwork

Producing custom designs and graphics according to client's specifications

Consultation with clients on their design needs and preferences

Computer mockups for approval before production Custom Embroidery

-Setting up and running embroidery machines

Choosing appropriate threads and materials

Quality control on the registration and construction of the embroidery to ensure its preciseness and durability Custom Screen Printing

Coating screens with client's designs

Mixing inks and preparing the screen printing materials

Operate screen printing presses and equipment

Perform quality control on the prints regarding color accuracy and print quality

-Custom Vinyl Production

Vinyl design and cutting for decals and signage

Vinyl application to product or surface if needed

Ensure accurate and long-lasting application

-Production of Custom Promotion Products

Source and select quality products for customization

Customize with client provided logos, designs, or messages

Keep inventory and production schedules on time to meet deadlines

-Client Management and Sales

Contact clients to evaluate promotional needs

Provide quote, proposal, project timeline

Manage client orders from beginning to completion

-Marketing and Promotion

Designing marketing materials and strategies to gain new clients

Managing online presence through the website and social media

Marketing Phase:

Development Phase:

At Marvelous Promotions, customer relationships are a top priority. Building a strong relationship with each and every customer has helped the company conduct business over the last three decades. Many of our customers are local, so building that initial relationship helps establish that customer for many years to come. Care specialists are assigned with the goal of making each customer feel comfortable and welcome with their experience at Marvelous Promotions. Having these care specialists can really help to build that strong relationship, as they take each customer and provide a one-on-one experience to help them find exactly what they need. The company’s main goal with customer relationships is to create as many long-term relations as they can, as these consumers provide a great deal of steady business that can span a lifetime. The main benefits here are to increase retention rates, as well as creating a positive company image in order to bring more people to Marvelous Promotions.

- Small Organizations

o High-quality decoration.

o Samples and proofs before decoration to build confidence in products.

o Free local delivery.

- Large Organizations

o Assigned customer care specialists to contact directly when anything is needed.

o Consistent high-quality decoration.

o Fast turnaround time.

o Free local delivery.

-Small Organizations

o Looking for inexpensive, but professional uniforms to get them started.

o Have small staffs that want different products for each employee.

o Want a one-stop shop for all of their uniform and promotional product needs.

o Prefer high-quality, professional uniforms above all else.

- Large Organizations

o Want their new hires to be supplied with uniforms in a timely fashion.

o Place frequent large orders and need them completed in a timely fashion.

o Need a specialist to find the perfect unique product for their event.

o Organizations looking for a trusted business

  • UI/UX Design
  • Frontend Development
  • Backend Development
  • Social Media Campaign
  • Email Marketing
  • App Store Optimization

Key Resources

Channels

  • Product suppliers (needs to purchase products from suppliers, so the business can produce products for customers, Advertising Specialities Institute connects them and allows them to purchase with 1000s of suppliers across America/Internationally)

Partnerships are a massive part of Marvelous Promotions in their efforts to improve capabilities and expand market reach. With the company's partnership with the Advertising Specialties Institute, Marvelous Promotions can benefit from all the tools and networks that go with ASI membership opening the doors to hundreds of thousands of suppliers who can help provide a vast collection of promotional products at competitive prices. This relationship also provides industry insight and trends that help keep ahead of competitors. Moreover, local partnerships with Oakland County ensure continuous flows of business in the form of custom uniforms to over 10 different departments that work in the county. These local connections also foster decent community support that attracts referrals through word of mouth, which become vital elements of local market expansion.

-Skilled Personnel

Any graphic designers capable of custom artwork

Technicians experienced in embroidery, screen printing, vinyl application

Sales and customer service representatives to interface with clients

Machinery and Equipment

-Commercial grade embroidery machines

Screen printing presses and accessories

Vinyl cutters and application tools

PC's and graphic design software

-Materials and Supplies

good-quality threads, inks, and vinyl

A variety of promotional products to be customized; for example, apparel and accessories

Packaging materials to send out the produced final product

-Digital Infrastructure

Website with ecommerce functionality to receive orders from clients and to showcase portfolio

Customer relationship management software

Design software such as Adobe Creative Suite to generate and organize artwork

-Physical Workspace

Production space with space for machines and inventory

Office space for designing and administration

-Supplier Relationships

Providers of raw materials and blank products

Agreements with Distributors of promotional products

Email, In-Person, Phone Call. Due to the nature of Marvelous Promotions business, where images, mockups, and quotes need to be sent for approvals, most of the conversations with customers happen over email. In a business environment, it is common for emails to be exchanged as it is sometimes difficult to reach your contact if you are calling, and there is rarely a need for an immediate response from the customer. However, when a customer first reaches out to Marvelous Promotions, it is either an in-person walk-in to the company’s store, a phone call, or a quote/contact request via their website. Some customers are people who like to talk on the phone, but it is rare for an entire order to be placed completely over the phone as quotes and mockups are commonly requested.

Cost Structure

Revenue Streams

  • Asset sale (sells uniforms for organizations to use, sells promotional products for organizations to build their own customer relationships)
  • Markup pricing (doubles product cost and then adds decoration fee, which depends on the customer)

Marvelous Promotions receives high demand from consumers because it designs brand merchandise, which numerous organizations seek because of its use in promoting brand identity as well as a professional image. These are attributes that organizations will always seek; therefore, the selling of its products to its consumers alone will generate a considerable amount of revenue. Marvelous Promotions also specializes in premium customization. This is crucial because organizations use customization to differentiate their brand image from others, and will consequently be something that will always be sought after. Additionally, the quality of Marvelous Promotions’ embroidery will differentiate it from other embroidery services, resulting in consumer loyalty.

Created by: Andrew Gajewski, Kevin Jose, Cameron Oliver, and Carson Williams

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