SHEIN - SWOT ANALYSIS

OVERVIEW

• Founded in 2008 and started of as a drop shipping business then moved to be a B2C online clothing store

• Shein is the largest fast fashion retailer and most visited fashion and apparel site

• Shein is forecasted to generate US$48 billion in online revenue by 2024

• They work on a unique business model, consumer to manufacture (C2M)

• Much of shein's international appeal was driven from customers and influencers on TikTok

• Shein has faced a lot of backlash for it's role in climate pollution.

• They have also been accused of using manufactures that have violated labor rights

• Shein put in efforts to expand their retail offering by partnering with Forever 21

SHEIN - SWOT ANALYSIS

Presented by

Vidhi Patel

Vishal Vijaykumar Pillai

STRENGHTS

WEAKNESS

• Time consuming delivery
• Unavailability of warehouse
• Limited transparency in supply chain
• Unable to capture the high-end consumers

• Good distribution channel
• Massive collection of products
• Competitive pricing
• Well established customer tracking system
• Provide a wide range of size options (XS - 5XL)

SWOT MATRIX

OPPORTUNITIES

THREATS

• Increasing demand for fashion through E-commerce platforms
• Virtual ambassadors and influencers with social media presence
• Opportunities to diversify and expand into luxury products
• Reach maximum customer by using Omnichannel approch
• Lean more towards sustainable fashion

• Data breach
• Geopolitical tensions
• Shift in consumer taste
• Increasing competitions in the online space
• Fierce competition in the physical segment with highly established brands

OPPORTUNITIES

THREAT

STRATEGIC RECOMMENDATIONS

• Increasing demand for fashion through E-commerece platforms
• Virtual ambassadors and influencers with social media presence
• Opportunities to diversify and expand into luxury products
• Reach maximum customer by using Omnichannel approch
• Lean more towards sustainalble fashion

• Data breach
• Geopolitical tensions
• Shift in consumer taste
• Increasing competitions in the online space
• Fierce competition in the physical segment with highly established brands

SO

ST

STRENGHTS

• Better competition at global market with lower prices
• Work with plus-size influencers to project vibrant image
• Boost marketing techniques and broaden high-end product line.

• Reduced cost, advantages over well known and emerging brands
• Introduce customisable and personalised fashion for high-end customers
• Expand and open physical stores

• Good distribution channel
• Massive collection of products
• Competitive pricing
• Well established customer tracking systrem
• Provide a wide range of size options (XS - 5XL)

WEAKNESS

WO

WT

• Start campaings to provide awearness about recycling
• Conduct fashion shows and events to improve customer engagement and to better understand the trend.

• Open up local warehouses in areas with high demand
• Establish a systematic and transperent supply chain
• Introduce eco-friendly fashion and sustainalbe manufacturing process

• Time consuming delivery
• Unavailability of warehouse
• Limited transperancy in supply chain
• Unable to capture the high-end consumers