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SCM OF DAWLANCE
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By: Naveed Ali
11573
SCM of Dawlance
Company Profile
- Dawlance is a leading manufacturer of house hold appliances in Pakistan.
- Dawlance was established in 1980 by Mr. Dawood Bashir. It was set up in Karachi Clifton Steel Bridge, Dr. Zia Uddin Ahmed Road. Industry was based on Consumer Electronics. The company has maintained superior quality standards.
- But In 2016 Arcelik A.Åž. acquire Dawlance in $258 million
Functions of SCM
Functions
Dawlance has separate department for Supply Chain Activities. It is responsible for the procurement, warehousing, distribution, transportation etc.
Logistics
Logistics
INBOUND LOGISTICS
Mostly suppliers supply the goods with their own transport. Some suppliers don’t offer transport and Dawlance pick the material by their own Transport. Dawlance local purchase department also has logistic support
From Suzuki to use in any urgency.
IMPORTS LOGISTICS
Import of Dawlance depends upon high value items that are used in manufacturing of
fridge, washing machines, air conditioner, micro wave etc.
They import their material from;
1. China 2 .Malaysia 3. Germany etc.
OUTBOUND LOGISTICS
For Outbound Logistics, Dawlance use the services of PTN. PTN takes the goods from factory warehouse to warehouses. Dawlance have their own warehouse located in National Highway Landhi, Karachi in which all the finished goods placed in a separate portion. They make supply from their warehouse to all over the Pakistan through the local transport of that area.
Import Export
Import
Export
- Dawlance is already exporting its products to 11 countries in the sub-continent, the Middle East and Africa.
- The company has identified some new markets in Africa and South America, which have similarities to Pakistani markets. “India will be a huge market if the two countries can liberalize trade in the categories we deal in
Procurement Process
Procedure
Distribution strategy;
- Dawlance has got around 800 dealers all over the country.
- Around 25% of dealers are "A-class" dealers who sell over 1000 units and above per year.
- "B-class" dealers are those dealers who sell from 400 units up to 999 units per year. They are around 50% in total dealer.
- And the rest are in best 25% of "C-class" dealers sell from
200 up to 399 units per year.
FINANCIAL
Cost
KAM PROGRAM
Dawlance Company has introduced KAM program named “Key Account Management scheme” in the market place.
To survive in the dynamic marketplaces, companies need to develop the strategies that can stay alive in the changing marketplace. They must develop relationships with suppliers and distributors, investors, customers and other key companies & people in the market
- Protect existing volume base
- Easy access to supplier
- Better service
- Greater trust
- Better decisions
- Faster communication
- Increase market penetration
- Gain operational efficiencies
- Gain competitive knowledge