EPRG MODEL

EPRG

Ethnocentric

Polycentric

EPRG

In this approach, a company gives equal importance to every country’s domestic market. Every participating country is treated solely and individual strategies are carried out. This approach is especially suitable for countries with certain financial, political and cultural constraints

do not adapt their products to the needs and wants of other countries where they have operations. There are no changes in product specification, price and promotion measures between native market and overseas markets.

Regiocentric

Geocentric

In this approach a company finds economic, cultural or political similarities among regions in order to satisfy the similar needs of potential consumers.

Geocentric approach encourages global marketing.this notion focuses on a more world-orientated approach to multinational management. The main difference of geocentrism compared to ethno ,regio and polycentrism is that it does not show a bias to either home or host country preferences but rather spotlights the significance of doing whatever it takes to better serve the organization.

Ethnocentric (Haldiram)

• What’s so special about it? Well, bhujiya from other areas is made from gram flour or besan, but the one from Bikaner is made from the locally available ground moth lentils. Locals say its unique flavour comes from the sandy desert air. Haldiram’s had a huge advantage: they became the first company in India to brand namkeens
• They are the no.1 manufacturer and exporter of Indian Snacks and Sweets in the entire worldHaldiram has over 500 products. Its products under the broad categories of bhujiya, papad, pickles and sweets.
• Haldiram started exporting products to USA 20 years ago, presently Haldiram is the top selling brand in the Ethnic market in USA. Products of Haldiram are available in over 2200 Ethnic stores in USA. Haldiram has an incredible share of 80% in the ethnic USA market.

Polycentric (pizza Hut)

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Polycentric (pizza Hut)

According to pizza hut, the indian heritage food is very rich. Hence Indians like local flavour the tandoori range of pizza which was developed locally

Pizza Hut has opened two all vegetarians restaurant in the western state of Gujarat to cater to the Jain religious community

According to Indian culture, consumed beef and pork is illegal , So pizza hut had cancelled the all beef products in India.

Regionocentric and Geocentric

Apple has stores all around the world. For each of these stores, Apple follows a strict customer service protocol, which is tailored to each region. That creates insane loyalty and attachment, because the local staff uses a personalized approach to communicate with customers.

Apple is taking the concept of “global” to the purist level, using a one size fits-all approach, with a standardized design across all regions, the same range of products for all countries, and no visible customization

Regionocentric and Geocentric

Apple ecommerce web site is also purist and standard across all 125 world regions that the sites it is translated into, and is a mirror of the brand. It has the same look and feel, regardless of the country you are viewing the site in, but the content is highly customized in the local language, trans-created, or reviewed by local copywriters