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Mondly AR launch
Transcript
Introduction
1
Mondly AR launch strategy overview
Social media
A well-crafted social media campaign meant to increase awareness about the brand-new AR app.
Website
Using the "home-court" advantage to present the key differentiators of the new functionalities and the main benefits it will bring to the end-users.
Events
Having the right audience in one place is priceless. Add external communication channels to the mix and you have a winner.
Create strategic partnerships with third-parties and gain access to valuable audiences and marketing channels.
Partnerships
&
Activities
2
Social media
campaign
Google+
- 1 post per day
- Targeting groups
- Ads campaign
- 2 - 3 posts per day
covering different
time zones
- InstaStories
- Ads campaign
- 3 - 5 tweets per day
covering different time zones
- Ads campaign
- Giveaways (vouchers)
Quora
- 1 - 2 posts per week
centered around the app's professional use
- engaging with users on language learning topics
- Ad campaigns on both platforms
3
Website
Landing
page
Dedicated landing page to be promoted across all channels.
Highlights key differentiators.
sample page - http://bit.ly/ARland
Newsletter
Dedicated issue sent out to user base to increase awareness about the AR app launch. Sample:
Blog
- Blog articles (possibly promoted on medium.com as well) are a good opportunity to keep the audience warm.
- Different writers (CEO, CTO, CMO, HR, coders etc.) will show different points of view and help build & promote the Mondly story.
- Great branding & PR tool.
4
Events
TED 2018
- Nominating Alex to speak at TED2018 - The Age of Amazament
- Exceptional audience, great potential for finding new users, potential collaborators, and promoters
- Potential media exposure - TED Talks on YouTube
TNW
Conference
- Participating at the TNW Conference 2018
- Tech-oriented conference, great audience for launching an AR app
- Sponsorship available
- Exceptional audience, great potential for finding new users, collaborators, promoters, and even future investors.
In-house
- Organizing an in-house event with employees & local network.
- Great employer branding opportunity.
- Perfect for the ones that matter the most - the team that made this all possible.
5
Partnerships
&
Activities
Apps &
Websites
- Partnering with relevant apps and websites to promote the new AR functionality.
- Offering special discounts (partial or total) for their users and subscribers.
- E.g. myVodafone, Cărturești, 9to5mac, 9to5google etc.
Influencers
- Partnering with online influencers who are reaching relevant audiences in order to promote the app & its functionalities.
- Offering vouchers in special giveaways on these channels to incentivize app downloads & subscriptions.
- Focus on YouTube channels, tech and language learning related.
- E.g. - Jonathan Morrison, TechnoBuffalo, SuperSaf TV, Unbox Therapy, Cyprien, Get Germanized, willwoosh, whadafaqshow, SmallAdvantages, LearnArabicWithMaha etc.
Addendum - channel links
* Jonathan Morrison - https://www.youtube.com/channel/UCDlQwv99CovKafGvxyaiNDA
* TechnoBuffalo - https://www.youtube.com/channel/UCR0AnNR7sViH3TWMJl5jyxw
* Unbox Therapy - https://www.youtube.com/channel/UCsTcErHg8oDvUnTzoqsYeNw
* Cyprien - https://www.youtube.com/channel/UCyWqModMQlbIo8274Wh_ZsQ
* Get Germanized - https://www.youtube.com/channel/UCesZBmRS6IgZ3uuiB8RdX0A
* willwoosh - https://www.youtube.com/channel/UCaGuBORcUpmUltC1_ZNp-SA
* whatdafaqshow - https://www.youtube.com/user/WHATDAFAQSHOW/featured
* SmallAdvantages - https://www.youtube.com/channel/UCskEPRzGlsYHs_a5SJyCXag
* LearnArabicwithMaha - https://www.youtube.com/channel/UCPINCItSdAc7SBXxi6AcWpw
Local deals
- As we still need to address an audience as broad as possible, in-store buyers should not be neglected.
- Therefore, teaming up with language learning centers, libraries and education centers will help reach a larger number of potential customers.
E.g. 1 - for every language-learning book you buy, you get a voucher for using Mondly for free for 1 month (for that specific language).
E.g. 2 - for every language learning course you register for, you get 50% off Mondly for that language for 3 months.
6
Budget
Financial estimates
?
Question Time
Should you need any further information
please don't hesitate to let me know. :-)
Thank You!
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