Stream2

RESULTS!

Growing business in the most effective way.

Maintaining business

Growing new Business

Business

• Understand existing customer base
• Leverage existing customer contacts (hot leads)
• Categorize hotels / clients
• Analysis of the reports of hotel partners
• Regular check-ups, calls, visits --> emotional bond

• Create dedicated sales strategy towards replacing competitors or promoting outsourcing
• Market-oriented analysis (customer segments, competitive environment, USPs)
• Categorize sales opportunities (Replacing / Outsourcing)
• Generate leads (fares, cold calls etc.)

5 most important topics

• Know the market - hotels & clients (target groups, needs, values, etc.). and opportunities for Stream 2 (USPs?)

• Be able to distinguish between common problems of the industry and problems severely affecting the revenue.

• Empathy! Know your client/ hotel partners. Work individually. Listen carefully to realize their problems and work it out together. Work solution-orientated.

• Teamwork! 10 different languages within Stream 2 meaning different cultures, different habits, different mind sets. Excel each other. Hotels aren`t just led by Germans or Swiss. You can`t talk to a German as you talk to an Australian.

• Organization! Schedule your meetings and traveling logically. Set up a business plan. Know weekends what`s coming up on weekdays. Know on Monday what you have to do on Tuesday. Set A-B-C-Priorities.

What do I want to learn in...

...Year 1

Year 1

• Get to know the team
• "Get injected with the Stream 2 -DNA"
• Learn new sales techniques, distribution channels
• Improve myself (organization, negotiation, personality etc.)
• Learn the basics of Spanish
• Generate first sales results

What do I want to learn in...

...Year 2

Year 2

• Keep improving everything i learned in year 1
• Excel critical thinking and creative problem solving skills
• be able to communicate in spanish
• have a good work relationship including outstanding results with clients and hotels
• collect additional experience (workshops/seminars)
• Acquire own clients --> improve network

First Questions to the new partners...

• What do you think is your biggest problem due to revenue?
• What´s your main target group?

Questions

weekdays weekends

• What´s your average occupancy? (weekdays, weekends)
• What´s your average rate (weekdays, weekends)
• What are your USPs?

How to schedule the visits to the Eventhotels...

Organization

• As always...work with a business plan
• Categorize the hotels by revenue and potential (ABC)
• Set a time window for each hotel individually
• Plan my traveling wisely (Hamburg-Munich-Dresden-Cologne-Berlin =