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Landmark 24 - Month 8
5
Online Display Campaign
Month 8 Insights
Insights
Targeted Online
Display Campaign
November 18th through December 17th
Data Overview
Month 8 Data
We were able to serve the full allotment this period plus nearly an extra 2,000 free of charge!
Big Picture Data
531,989
458
0.09%
How many times your ads were clicked on this month!
Impressions Won
Total Clicks
Click-Through Rate
A very solid CTR for this awareness campaign!
Performance by Tactic
Curated Audience Targeting
Imps. Won
475,854
Total Clicks
365
CTR
.08%
Ad Click Retargeting
Targeting Tactics
Total Clicks
92
CTR
.17%
Imps. Won
56,078
Website Retargeting
Total Clicks
0
Imps. Won
57
CTR
-
Curated Audience Overview
Top Curated Audiences
Datonics - Moving & Relocation
Alliant - Social Buying/Selling Homes
Claritas - Planning to Move
eXelate - House and Apt. Buyers
Dstillery - Home Buyers
Epsilon - Home Purchase Intenders
Performance by Device
Imps. Won 66,207
Imps. Won
465,122
Imps. Won = 664
Device Data
Clicks = 0
Clicks
353
Clicks
105
CTR = -
CTR
.08%
CTR
.16%
Desktop is solely focused on retargeting tactics to give full device exposure
Geo Insights
Geo Report
The heat map on the right shows the volume of impressions served through our Curated Audience into SE Georgia. This illustrates 89.4% of all ads served this period.
A total of 526,603 (99.3%) ads were served in this area and around Georgia this period. The remaining 5,388 were served in Florida (0.5%) and South Carolina (0.2%) through retargeting tactics.
Current Ad Set
320x50 (mobile)
Imps. = 315,259
Clicks = 257
300x50 (mobile)
Imps. = 67,356
Clicks = 64
160x600
Imps. = 653
Clicks = 1
Ad Performance
300x250
Imps. = 85,756
Clicks = 38
728x90
Imps. = 62,923
Clicks = 99
Ran from Nov. 1st - present
Sizing is approximate