1
"Robotizing the flow of goods"
Currence Robotics
Commercialising the RoboPicker
AGENDA
1. INNOVATION
2. BUSINESS MODEL
3. MARKET POTENTIAL
4. BRAND POSITIONING
5. LAUNCH
6. SCALE-UP STRATEGY
INNOVATION
WARP RoboPicker:
- for use in warehouses
- combined with AGV
- unique snake-arm technology
PRODUCT LIFE CYCLE
PRODUCT LIFE CYCLE
More ideas for sustainability process
Revenue stream for "waste"
Reassemble parts and recycle them
Re-renting the used product
GRIP
GRIP TECHNOLOGY
- Aim: introduce more functions
different attachable ends:
- foam vacuum technology
- bio-mimicry:
- chameleon-tongue
- human-like hands
BUSINESS MODEL
Customer Segments
- business to business market
- grocery and wholesaler
Suggestions
- industrial warehouses of manufacturers
- furniture industry
BUSINESS MODEL
Customer Relationships
- close and direct
- personal network
Suggestions
- lock-in through maintenance
- sensor for customer responsiveness
- direct through sales department
BUSINESS MODEL
Key Partners
Suggestions
- OnRobot for grip
- Robot manufacturer for efficient production
BUSINESS MODEL
Revenue Streams
- Machine-as-a-Service model
fee per item picked
Suggestions
- free-trial months
- renting out the robot without the AGV
- providing short-term leases
PRICING MODELS
- Picking fee and hourly fee model
difficult to communicate
Suggestions
- Monthly fee with a part of the selling price required directly
BRAND POSITIONING
"Currence Robotics is a pioneering provider of an innovative solution for the grocery wholesalers that gives an efficient assistance on gripping boxes of goods."
Reduction of risks
Reduce customers' operational expenses
ASSOCIATION NETWORK
ASSOCIATION NETWORK
Points of Differentiation
Points of Parity
VALUE PROPOSITION
VALUE PROPOSITION
Currence Robotics combines:
- efficiency
- cost-effectiveness
- safety
- innovation
Co-Worker of the future
RoboPicker
MARKET POSITION
MARKET POSITION
the RoboPicker can reduce the connected risks through its unique snake-arm and vacuum technology
Very good
Medium
Not good
Green
Yellow
Red
MARKET POTENTIAL
ASKO
Bottom-up approach 260 RoboPickers
Top-down approach 860 RoboPickers
Weighted average 500 RoboPickers
SCANDINAVIA
Weighted average
3300 RoboPickers
COMPETITIVE ANALYSIS
COMPETITORS NETWORK
LAUNCH
DIFFUSION BARRIERS
LAUNCH TACTICS FOCUS
Diffusion
barriers
Building trust
BUILDING TRUST
DIFFUSION BARRIERS
Pilot program
Communicate the benefits
Measurable effects
BUILDING TRUST
- Lock in customers
- Perceived risk
- Establish position
Sales & Distribution
SCALE-UP STRATEGY
Two strategies
Internationalization
Industry Segmentation
INTERNATIONALIZATION
Internationalization
+ same customer segment
- service and distribution network
INDUSTRY SEGMENTATION
INDUSTRY SEGMENTATION
Potential industries:
- Furniture
- Manufacturers
+ establish position in Norway
- core product needs modification
INTERNAL SCALING
INTERNAL SCALING
- establish board
- distribute tasks and responsibilities
- automatize processes
BUSINESS MODEL
CANVAS
CALCULATIONS POTENTIAL ASKO
Bottom-Up Approach
Top-Down Approach
Average between the two approaches
Benefits for Currence Robotics