IMSI

Our Product

Shmellzäm is a scent detection and emission device for smartphones

Political

P

- subventions from government / EU if possible

- product has to be consistent with EU-principles

Economic

E

Own illustration with https://de.wikipedia.org/wiki/Landkreis_Karlsruhe

Location of our company:

Karlsruhe, Germany

excellent location:

< 150 km to Frankfurt International Airport

direct connection to highway

Germany as middle of Europe

Environmental

E

- manufacturing and recycling

of capsules

- consumption of

aromatic substance

Legal

- data privacy, as smells probably can be legally patented or protected

L

Airport Security

- detect explosives through their unique smell

- detect chemicals

https://www.faz.net/aktuell/feuilleton/sensor-zur-geruchserkennung-schweissprobe-am-flughafen-12914037/als-inspiration-fuer-den-12914047.html

Airport Security

Kamina

:= KArlsruher MIkro NAse

https://www.hannovermesse.de/de/news/news-fachartikel/supernase-erschnueffelt-gefaehrliche-gerueche

Kamina

- sensor to recognize molecules which hold the smell

-> recognize the smell based on their pattern of smell

-> use in smoke detectors

https://de.wikipedia.org/wiki/Karlsruher_Institut_für_Technologie

Strengths

- unique product

-> monopoly situation

-> high ascertainment of prices possible

- product will be cheaper due to learning curve effect

STRENGHTS

Weaknesses

- high production costs

- network has to be established first

- no knowledge of market

WEAKNESSES

Opportunities

- high market share

- absorption of the market

- many-sided usability

- new target group

OPPORTUNITIES

Threats

- unknown market -> uncertainty

- legal situation unknown

- high financial risk due to high investments

THREATS

Why?

• We believe we will make life easier

• We want to give people a 5D experience

• We want to inspire and enthuse technically minded people

• We want create something the world has not experienced before

How?

How?

• We produce a high quality tool which can track, save and reproduce smells

• The hardware of this tool includes printer cartridges which can reproduce smells

• The software of this tool includes sensors which can track smells

• The smartphone is connected to the tool via App which allows navigation, storing and emission of the smells

What?

• Phone Case for Android and iOS (latest models)

• It protects phone perfectly, is convenient, and gives the user a 5D experience.

What?

Profile

DINKY

Goals & objectives

• making his business become even more successful
• maintaining a good work-life-balance
• Being able to share everyday experiences as vivid as possible with family and friends to make up the physical distance
• Being top informed about latest technology trends

How did he hear about us?

• has read about it in a special technology magazine
• talked about it with colleagues at work
• one of his YouTube streaming colleagues made a video about it
• He saw it in the Saturn store while being on a shopping trip with his girlfriend

Path to purchase

• Talking with friends and colleagues about the new product
• watching review videos about it
• reading magazines to inform himself
• compared online and retail prices
• buys one directly in Saturn to avoid shipping

What could hold him back?

• high price
• Innovation - does it really work?
• hasn't got any close friends who own the same product yet - who could he use it for in terms of sharing smells instead of just downloading or saving them?

Packaging

Product

Capsules

App

Case

Online Shop

Shmellzäm

Shmellzäm

Objectives for 2020

Quality Objectives:

• Image: high quality, high-end brand
• customer satisfaction: 98%

Quantity Objectives:

• Market share: 100%
• Sales Volume: 2,000 pcs.
• Profit: -830,000 €
• Revenue: 330,000 €

2020

Objectives for 2021:

2021

Quality Objectives:

• Image: high quality, high-end brand
• customer satisfaction 98%
• employee satisfaction 90%
• High service satisfaction

Quantity Objectives:

• Market share: 100%
• Sales Volume: 5,000
• Profit: -70,000 €
• Revenue: 610,000€

Objectives for 2025:

2025

Quality Objectives:

• Image: best quality, high-end brand
• customer satisfaction 98%
• employee satisfaction 90%
• expand product portfolio
• global expansion

Quantity Objectives:

• Market share: 70%
• Sales Volume: 10,000
• Profit: 150,000€
• Revenue: 1,100,00€
• Reach Break-Even-Point
• Cost reduction: 20%