Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
Facebook Advertising
2
Facebook Advertising
by Tania Jackson
INTRO
INTRO
TODAY'S
SHEDULE
Why Facebook?
TODAY'S
SCHEDULE
How To Get More Clicks on Facebook?
Facebook Ads
Tips & Tricks :
DIVING IN
DIVING IN
PEOPLE
Director
Tania Jackson
Director of Red Idea Digital Marketing, Lecturer at Birkbeck University, and Mum of two.
Why Facebook?
30% Website
Bing
Yahoo
CHART
70% Mobile
Search Engines
"93% of online experiences begin with a search engine, 68% of which use Google to do so".
Social Proof:
DETAIL
1
Let's look...
Three Types of SEO:
White Hat S...
Three Types of SEO:
White Hat SEO:
The techniques used by White Hat SEOs are generally within Google.
Gray Hat SEO:
Like any other field, there is a gray area where people tend to use fishy techniques every once in a while.
Black Hat SEO:
These are not only immoral techniques to use to rank your website, but they can be, sometimes illegal.
How do the
search engine work?
How do the
search engine work?
There are three recognised branches of SEO.
-On-Page SEO
-Off-Page SEO
-Technical SEO
Each of these branches represents a crucial part of your strategy to rank higher in SERPs.
There is not a way around it; implementing the three branches of SEO in the best way possible is how you can get your articles and blog posts to the top of the SERPs (unless, of course, you are planning to pay for ads).
DETAIL
2
Aspects of On-Page Optimization
Content Length: Although the length of the content you write depends on what keywords you target, it is generally safe to say that longer content ranks higher in the SERPs. Therefore, the content of your blog posts should be long enough to answer the searcher's queries in detail.
Titles and Metas: Why are title tags important?
Title tags are a major factor in helping search engines understand what your page is about, and they are the first impression many people have of your page. Title tags are used in three key places: (1) search engine results pages (SERPs), (2) web browsers, and (3) social networks.
Media: Articles that use different media (such as images, videos, audios) do
rank higher in the search results pages. That's because users stay
longer to analyze and engage with such media. It also makes the content
more readable.
Keywords: Behind every blog post you write should be a comprehensive
keyword research phase. When you optimize both text and media to target
the right keywords, your content reaches the desired audience. Not
only that, but the search engines will have a better understanding of what
that blog post is about.
Content Form: The length of the content is not the only thing that you
optimise but its form as well. The way your content looks is as important as
how valuable the information that it contains. Therefore, making sure that
your content form matches how your audience likes to read online content
should also be part of On-Page Optimisation efforts.
Outbound links: No one can confirm or deny whether the links you have on
a page harm or boost your SEO. However, everyone agrees that you should have a couple on each blog post.
ON Page SEO
Example:
Example:
What Are Keywords?
Keywords refer to words or phrases that a searcher enters in a search engine search bar. It can be:
Head Terms: a one-word phrase such as "shoes",
Branded Terms: a branded phrase keyword such as "Nike"
Medium Tail Keywords: two or three-word phrases such as "summer running shoes"
Long Tail Keywords: more than three-word phrases such as "nike summer running shoes 2017"
LSI: Latent Semantic Indexing keywords such as "summer 2017 running shoes from nike"
What Are Keywords?
Keywords ref...
Example:
Example:
Example:
Example:
Example:
Example:
Example:
Example:
Example:
Example:
Off Page SEO
Off-Page SEO is everything you do outside of yo...
Off Page SEO
Off-Page SEO is everything you do outside of your website and that it enhances your chances of ranking higher in the SERPs.
Usually, Off-Page SEO is referred to as linkbuilding. However, it's not just that.
Social Media Marketing and Bookmarking are also part of your Off-Page SEO campaign.
Percent of Pages with Social Shares
Percent of Pages with Social Shares
How number of shares correlates with Google rank
How number of shares correlates with Goog...
Content Marketing:
- Social Media
- Bookmarking
- Forums
- Podcast
- Videos
- Email Marketing
- User Experience
- PR
- Influencers
Content Marketing:
- Social Med...
Both search engines and your audience expect high-quality content that answers a certain query.
If you deliver on that, you will have more chances of getting on top of the SERPs AND staying there for a long time.
Both search engines and your audience expect hi...
Technical SEO
-Page Titles
Page titles are the #1 on-page SEO element so make sure keywords are used strategically throughout all pages.
-Meta Descriptions
Meta descriptions form the first step on the path to conversion. Make sure your compelling (and unique) descriptions speak to the searcher.
-Headers / H Tags
One of the most visible elements on a web page, headers should be optimised with keywords and audience in mind.
-Optimised URL Structure
URLs are one of the first things a search bot “reads” on your site. Have you used keywords appropriately and does it look clean and tidy?
-Image Alt Tags
Google has made big leaps in “reading” images and identifying items and text within them but it doesn’t hurt to give them a helping hand. Also don’t forget what alt tags were originally intended for!
Technical SEO
-Page Titles
Page titles are t...
What Are Backlinks?
Backlinks are the clickable text (hyperlinked) that is found on one website that takes to another one
Natural Backlinks: When your content stands out, someone will mention it in their blog post without your permission or approval. This is usually good for your SEO as it shows that your content is being found and linked to as an authoritative source.
Editorial Backlinks: As part of your Off-Page SEO campaign, you will reach out to bloggers and editors in big publications in your industry to let them know your content exists. Some of them will like the content and link to it in their own blogs, whether previously published or brand new.
Manual BackLinks: These are the ones that you place on different websites. You have full or partial control of the anchor text that you use. These can be simple profile links or guest posts link on major publications.
What Are Backlinks?
Backlinks are t...
Not All Backlinks Are Created Equal
Authority: Not all domains are equal in terms of authority. The higher authority of the website that links to you, the more powerful (and trusted) the backlink you get.
Relevance: The more relevant the website that links to you, the more powerful that backlink is. If the websites in the same niche or closely related niches link to your website, that backlink will pass on more link juice.
Trust: Although domain age may or may not be a ranking factor, domain history is, indeed, taken into consideration when it comes to backlinks. If a domain has been penalized before for spamming, it is understandable that search engines will trust them less.
Not All Backlinks Count
Although backlinks are considered endorsements, in general, some of them do not count.
What is Local SEO?
Local SEO is normal SEO but with a precise geo-target location.
For example, instead of trying to rank for the keyword "best dentist", you optimize for " best dentist in London or best dentist in Fulham".
What is Local SEO?
Local SEO ...
Content Marketing
Now, you have written your content and hit publish. You have waited for hours, and no visitors have landed on your new page.
It’s okay, you can wait longer. Days go by and still no visits.
Now, you start to wonder why no one is visiting your website.
The answer is quite simple: you didn’t promote your content.
Content Marketing
Now, you ha...
Why You Need a Content Marketing Plan
-Content marketing provides value to prospects;
-Content marketing produces shareable content;
-Content marketing builds authority, relevance, and trust, and...
-Content marketing helps you sell without selling.
Content that drives traffic …
- Is practical, useful and valuable
- Is interesting to read
- Is in-depth and well-written
- Is written with the user in mind
- Solves a problem
- Is easy to share
- Is optimized for a high-volume keyword
Faceook Page
What is Keyword Research?
-Keyword research is exactly what it sounds like: the process of looking up and finding the right keywords to target.
-While doing keyword research, you find the searcher's intent behind a certain keyword, the difficulty of ranking for it, the probable percentage of conversion into leads or sales.
Searcher's Intent:
If you're trying to sell or entice your audience to buy a certain product or service, you have to target the buyer keywords.
To help you out with that, here is a short list of buyer vs non-buyer keywords.
Please optimize for them with the searcher's intent in mind.
Searcher's Intent:
If you're tryi...
Buyer Keywords:
-B...
Buyer Keywords:
-Buy
-Coupon/Discount
-Deal
-Shipping
-Review
-Best
-Top 10
-Specific brand name or product -Cheap
-Affordable
Informational Keywords:
-How to
-Best way to
-Ways to
-I need to
-What to
-Where to
-Tips
-Hacks
-Guide
-Step by Step
Informational Keywords:
-How ...
WEBSITE
WEBSITE
MILESTONE
1
Other tips:
-Online directories
-Online reviews matter
-Mobile optimization
-Page speed
-Mobile user experience
"Only 5.7% of all newly published pages will get to Google Top 10 within a year".
MILESTONE
2
Example
MILESTONE
3
TIPS & TOOLS
TIPS & TOOLS
TOPIC
1
TOPIC
2
TOPIC
3
WHAT'S
NEXT?
WHAT'S
NEXT?
WANT TO LEARN MORE?
FURTHER
READING
- Moz.com
- Search Engine Journal
- Ahrefs Blog
- QuickSprout