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Piin-Shiuan, HUANG
Chen,ZHOU
Lorenzo, TOBÓN
Priyanka,TAMULEY
Chonthicha Samakkan
Resort for
Peaceful Retreat
Started in 2004
Koh Kood Island
Thailand
Shantaa meaning
'peace'
Strengths
Weaknesses
Opportunities
Threats
TRAFFIC
&
SEO
Build a strong online presence for Shantaa Hotel including different communication channels that allows the company to generate leads and turn it into conversions.
Audiences
Goals
To be promoted to Manager
Buying an apartment nearby office
Bio
Jack & Jane work in the same company. Thanks to their hard working so that they've been promoted after work for 5 years. They always spend holidays abroad 1-2 time/year. They like exploring many peaceful places all around the world for 2 weeks holidays. During their holiday, they spend most of the time relaxing with their favorite books , trying local food and knowing local people.
Interests
Business
Travel
Cooking
Meditation
Cultures
We want to escape from London to enjoy the sun, spend time with books on the beach in Asia for our holiday.
Personality
Open-minded
Independent
Organized
Age: 30
Relationship : Engaged
Career : Senior Auditors of PwC
Nationality : British
Professional Association: The chartered Institute of Internal Auditors
Frustrations
Slow response
User-unfriendly platforms
Repetition data
Hype
Auditing
SAP ERP
Negotiation
Analysis
Preferred channels
1st: Social Media
2nd: Chrome
3rd: Email
4th: Traditional
Motivations
1st: Quality
2nd: Convenience
3rd: Speed
4th: Price
Frustration
=> Will be disappointed about slow speed websites
=> Slow respond searching is time consuming
"We are looking for a peaceful and leisure island to enjoy our retired life."
Personality
Creative
Loyal
Motivation
Simplicity
Quality
Convenience
Passive
Age: 56
Relationship: Married
Career: Part-time consultant (Bank)
Nationality: German
Organization
Numeracy
Discretion
Leadership
Bio
Maggie and John have worked in a bank for 20 years, and they got retired one month ago. Thanks to their expertise, the company has offered Consultant position. Worked as a banker was stressful and tired, and they all like to spend time on a sunny and quiet place. Although they don't travel many times per year, they prefer to stay longer in one place.
Interests
Stocks
Television
Cooking
Preferred channels
OTAs
Social media
Traditional ADs
Goals
Continuously growth of business
Minimum twice oversea trips a year
Bio
Pierre and Isabelle is parent of 7 years old twin boys. They live in an apartment (80 sq.m. ) in République area in Paris. They receive recommendation to visit an island in Thailand from their friends as an interesting destination in Asia for their first time in Asia.
They are excited and want to gather relevant information regarding places and activities on the internet and travel books.
Interests
Networking
Investment
Self development
Leisure
"We want a high quality holiday in beautiful nature for my children to benefit their semester break."
Personality
Caring
Active
Compassionate
Focused
Frustrations
Inefficient time spending
Unsecure systems, platform
Age: 40
Family : Married with 2 children
Career : Business Owner
Industry: Real estate
Nationality : France
Location : Paris
Preferred channels
1st: Chrome/reviews
2nd: Travel books
3rd: Email
Motivations
1st: Quality
2nd: Speed
3rd: Convenience
Management
Negotiation
CHANNEL
IMPROVING
PLAN
ABOUT KEYWORDS
“Best resort in Thailand for couples” &
“Best resort in Thailand for families”
"Thailand villas on the beach”" &
"Resort in Koh Kood”
Recommendation
Search engine
principles
Tools
Estimated
Budgets
SEO analyst 200 USD
Inbound Marketing
+
Tourist Journey
0
2nd Year
1st Year