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BRISTO SALAD
MADE IN INDIA
Agenda
- Product Overview
- Problem statement
- Market size
- Positioning
- Competitors
- Target group market
- Swot Analysis
- Revenue Model
- Revenue Growth
- Investment required
PRODUCT
OVERVIEW
PRODUCT OVERVIEW
Are you looking for a healthy well-portioned meal, that is quickly made at an affordable price??
Presenting subscription based salad meals delievered directly to your place by BRISTO SALAD.
Be ready to say goodbye to the tiny, overpriced unhealthy salads.
Ar
Welcome to BRISTO SALAD
The everyday pleasure to eat nutritive and fresh!
INTRODUCTION
- 56% Indians are replacing their daily breakfast, lunch and dinner with healthy salad meals.
- We realized that there is a clear white space in the market for genuine healthy food, which is tasty and filling too.
- Commonly available salads and subs were not healthy because they were loaded with creams and mayonnaise.
- “Quantify your nutrition by measuring the carbohydrates, proteins and fibre as per your requirements”.
PROBLEM AND SOLUTION
PROBLEM AND MARKET SIZE
- Quality control-Maintaining consistent quality across different batches of packaged salad. We source from reliable suppliers, store in right conditions and bring minimal waste.
- Competition-The market for packaged salads is highly competitive, with numerous companies vying for market share. We bring unique products, better packaging and pricing.
- Sustainability- Concern about the environmental impact. We follow some sustainable practices, such as reducing waste, eco-friendly packaging, and sourcing ingredients from local suppliers.
- Consumer preference- More health conscious people opting for plant based diets. We offer large range of dietary requirements.
MARKET SIZE
MARKET SIZE
Salad market size was valued at USD 10.78 billion in 2020 and is expected to grow at 8.2 per cent from 2021 to 2028. Such a huge market with very few market players creates a vast gap to be covered.
Caused by rising popularity of salads and the ease of consumption provided by packaged food.
POSITIONING
POSITIONING AND COMPETITORS
We will position ourself as a high quality, subscription based salad business.
Customer satisfaction is our priority, and through this the attention given to their need and establish long-term relationships with Bristo Salad.
The main objective is to position Bristo Salad as the premier salad business authorizing a market share majority in five years.
The marketing strategy will aim at creating customer awareness focusing on building customer referrals and loyalty
COMPETITORS
COMPETITORS
TARGET GROUP
TARGET GROUP AND SWOT ANALYSIS
Health-Conscious People
Weight-Conscious People
People on Special Diets
Active People
Middle class clients
Upper-class clients
Vegetarians
Non-vegetarians
TARGET MARKET
The consumers that have adopted the nutrient filled salads on a regular basis owing to their rising health-consciousness and to boost their fitness.
The rising demand for convenience and ready-to-eat foods in their busy and hectic lifestyle.
Further, the increasing social media trend of adopting a healthy diet pattern has also nudged them to switch towards such packed salads.
MARKET
SWOT ANALYSIS
SWOT ANALYSIS
Strengths-
- Personalised salad plan.
- Access to the suppliers that offer raw material at a lower cost.
- Strong online presence on all social networking sites which helps in developing strong relationships with customers.
- High product quality increasing brand loyalty.
SWOT ANALYSIS
SWOT ANALYSIS
Weakness-
- Cash shortage harming the overall business performance.
- Insufficient budget for the marketing and promotion activities weakens the firms’ ability to expand the customer base and encourage repeat purchase.
SWOT ANALYSIS
SWOT ANALYSIS
Oppurtunities-
- The exponential growth in the population, particularly in the existing or potential customer.
- Changing customer needs, tastes and preferences can act as an opportunity.
- The emergence of e-commerce and social media marketing as a trend can be a great opportunity
- The emergence of new market segments and new niches provide business and product line expansion opportunities.
SWOT ANALYSIS
Threats-
- The increasing number of direct and/or indirect competitors affects the organisation's ability to expand the customer base.
- Influence of customers' spending patterns and purchasing power.
- The rise in inflation increases the cost of production and affects the business profitability.
SWOT ANALYSIS
REVENUE MODEL
REVENUE
Advertisement
based
Commission based
With companies such as zomato and swiggy
Subscription based
Clients from gym, yoga classes, zumba classes, Dietitians
PRICING
PRICING
Salad cost starts at Rs399/- onwards
(Pricing may vary from product to product)
Basic subscription starts at Rs2000/-
(1 salad per day for 7 days a week)
Premium subscription starts at Rs5500/-
(3 salads per day for 7 days a week)
Pricing may differ for personalized plans*
BEST SELLING PRODUCT
Cucumber-Sesame Salad with Garlic Chili Oil
BEST SELLING SALAD
Pricing- Rs450
Net profit
Others
10%
30%
FINANCE
60%
Expenses
REVENUE GROWTH IN LAST 2 YEARS
FY2021
80 lakhs
FY2022
1 crore
REVENUE GROWTH
FY2023-PRESENT
25 lakhs
We expect a 15% to 30% growth in next 3 years as per the stats from last 2 years
We plan to expand by collaborating with plant based food company such as Imagine
INVESTMENT REQUIRED
INVESTMENT
REQUIRED
1cr at 10% equity
Valuation - 10 cr