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SIGNATURE PARTNERSHIP
2018 World Equestrian Games & Beyond
ELYSIAN
presented by
ELYSIAN
Targeted Impressions:
2016 Total — 863,763
2017 Total — 1,049,450
2018 YTD — 3,813,624
Total Digital Impressions:
2016 Total — 975,946
2017 Total — 1,392,643
2018 YTD — 6,795,482
Where Legends Are Made
World Champions in 8 Disciplines. 1500 Horses.
1000 Athletes. 74 Nations. 1 Incredible Venue.
2018 World Equestrian Games
The FEI World Equestrian Games™, to be held in September at the Tryon International Equestrian Center, is one of the biggest events on the global sporting calendar, combining eight equestrian World Championship caliber events and drawing an international audience on a scale not seen before in the equestrian world.
ELYSIAN is thrilled to announce our Media Partnership with The FEI World Equestrian Games™ Tryon 2018 (WEG) and the launch of our special edition ELYSIAN Equestrian Fall Issue which will capture the wonder of the games and share the stories of the female competitors leading the charge across all eight disciplines at this history-making world event.
Economic Impact
Worldwide
Spectators
Daily Attendance
Female baby boomers are the fastest growing segment in
the equestrian market.
There are 8 women
for every 1 man taking part
in equestrian.
Women are key decision-makers
in the property buying process, accounting for 91% of all
new home purchases.
Approximately 40% of U.S. working women now
out-earn their husbands.
Wealthy boomer women are the marquee players in our country’s culture and commerce. They are educated, have a high income, and make 95% of the purchase decisions for their households.
Women Driven Experience Economy
Female consumers look
to lifestyle choices &
leisure experiences to
feel more fulfilled.
Almost nine times as many women as men take part in equestrian activities at least
once a week.
The equestrian sector has experienced increased consumption among demographics with a higher disposable income level.
74% of women prioritize experiences over things.
Equestrian is the 6th most popular activity for women and the top outdoor pursuits activity.
In the U.S. alone, women control $14 trillion in assets or roughly 60% of personal wealth,
which is expected to climb to
$22 trillion in 2020.
A win-Win PROPOSITION
ELYSIAN partnership would include but not be limited to the following:
A
Win-Win
Proposition
ELYSIAN signature partnership would include but not be limited to the following:
[ DIGITAL ]
[ ARIP ]
[ PRINT ]
Circulation & Distribution
[ PRINT & DIGITAL DISTRIBUTION ]
ELYSIAN CIRCULATION INCLUDES:
· Barnes & Noble
· 5-star hotels
· Private aviation
· Luxury spas
· Country clubs
· Plastic surgeons
· Chiropractors
· Orthodontists
· Acupuncture
· Dermatologists
· Investment securities brokers
· Financial advisors
· Luxury auto dealerships
· Fitness facilities and trainers
· Upscale nail and hair salons
Micro-targeted to high-wealth women, geographically spanning New York to Florida, and west to Texas.
Publisher's Letter
Publisher's Letter
ANNOUNCING
The Cliffs as the official sponsor
of the ELYSIAN Equestrian
Special Edition
Exclusive Editorial Content
EXCLUSIVE EDITORIAL CONTENT
[ Home Feature ] 5-page exclusive story showcasing The Cliffs’ luxury communities.
ENTERTAINING & FOOD [ 5 pages ]
An Appetite for Living Well: Experience The Cliffs’ garden-to-table lifestyle with Master Chef Francis Turck and resident sommelier, Eric Cooperman.
PRIME REAL ESTATE
Prime Real Estate
[ Back Cover ]
Cliffs Communities Brand Campaign
INTERACTIVE CONTENT PAGES
[ AUGMENTED REALITY IN PRINT ]
Watch Videos
Explore Communities
Interactive Listings
View Listings
Experience the Lifestyle
DIGITAL
OFFERINGS
Digital
Offerings
ELYSIAN influences the buying
power of women through a robust
engagement platform that connects
relevant content with commerce.
• Online Content
Micro-target high wealth women with an altruistic desire to improve themselves and to feel the rapture of being alive through a focus on meaningful experiences.
• Micro-targeting
Promote The Cliffs as the best in luxury lifestyle communities through tailor-made content specifically designed
to engage readers on all
social media platforms.
• Social Media
[ PUBLISHER'S LETTER ]
ANNOUNCING
• 1.1 million views – print | 1.25 million digital impressions
The Cliffs is the official sponsor of the 2018 ELYSIAN Equestrian Special Edition
ELYSIAN partnership would
include but not be limited to
the following:
[ EXCLUSIVE EDITORIAL CONTENT ]
SHOWCASING
• 1.1 million views – print | 1.25 million digital impressions
The Cliffs Signature Series:
• The Cliffs Legacy: The 7 Wonders of the Carolinas - A 5-page exclusive story showcasing
The Cliffs Communities & Lifestyle
• The Good Table: An Appetite for Living Well - A 5-page story exploring The Cliffs' garden-to-table living, Circle Concierge program, and Health & Wellness opportunities.
[ INTERACTIVE PRODUCT PAGES ]
VIEWING
• 1.1 million views – print | 1.25 million digital impressions
Signature Partnership
Augmented Reality in Print. (2 pages – inside back cover)
Reader downloads app to: • watch videos • take tours • view galleries • contact agents • explore the website
Unlike print listings, augmented listings are easily updated in real-time offering increased opportunity to sell additional properties once a listing has sold.
[ DIGITAL OFFERINGS ]
ENGAGING
• 10 million targeted impressions not including transitive/re-targeting
Integrated digital marketing strategy:
• Geo-fencing for WEG
• Micro-targeting campaign with outdoor adventure and equestrian affinity
[ BRAND EXPANSION ]
PROMOTING
• 1.1 million views – print | 1.25 million digital impressions
• The Cliffs brand ad with an equestrian focus (Back Cover)
IN CONCLUSION
In Conclusion
ELYSIAN’s brand of excellence, multifaceted offerings, women centric micro-targeting and national footprint lends itself to a complementary partnership with The Cliffs.
It is our sincere desire that the value proposition for a mutually beneficial partnership has been established and a long-term future awaits.
ELYSIAN