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WG04_EN_Group2_SustainableCoffee
10
SUSTAINABLE COFFEE
Tommaso Allegri, Marta Bordignon, Andrea Stanisci & Eleonora Tiralosi.
University of Amsterdam, Corporate Communication, WG04
What is Sustainable Coffee?
THE ISSUE
- Long term environmental and social goals for ENGOs
- Enables Coffee Companies to be effective competitors in the market
- Profits with a business margin for Coffee Companies and Private Institutions.
- Positive relationships with farmers
TIMELINE
Nespresso's Company
1990: Coffee Machines in Europe
2012: Joan Marc Simon points out the dangers of using aluminum pods
TIMELINE
1986: 1st coffee machine
2013:
AAA Sustainable Quality program with Rainforest Alliance.
2000: Coffee Machines in the US
Who is involved?
ACTORS
Key Actors Chosen:
- Nespresso
- George Clooney
- Lavazza
- Rainforest Alliance
ENGOs
Coffee Companies
Government Institutions
The Actors
Private Institutions
Consumers and Suppliers
Sustainable Coffee
Consumers and suppliers
1
Customers and capsules producers
Coffee Companies
2
Nestlé,Nespresso, Lavazza, Keuring & Young Start-Ups
ENGOs
3
More In Depth
FairTrade International, Rainforest Alliance, IUCN & Technoserve
Government Institutions
4
UN Sustainable Development Goals,New York City Department of Sanitation ,Sims Municipal Recycling
Privates and Private Institutions
5
George Cloooney, Companies' Ambassadors, UPS
Nespresso's Case
Coffee Sustainability within Nespresso
Rainforest Alliance
NESPRESSO AND SUSTAINABLE COFFEE
Coffee Sustainability within Nespresso
George Clooney
Coffee Sustainability within Nespresso
Lavazza
Problem Definition
KEY ACTORS AND DEFINITIONS
Nespresso
Clarification
SUSTAINABLE COFFEE
Lavazza
Rectification
KEY ACTORS AND DEFINITIONS
Bolstering
Rainforest Alliance
George Clooney
Denial
References
REFERENCES
Giovannucci, D. (2003 ). The State of Sustainable Coffee: A study of twelve major markets. Cali: FERIVA S.A. . Retrieved from https://www.iisd.org/pdf/2003/trade_state_sustainable_coffee.pdf
Gunther, M. (2015, July 27). The good, the bad and the ugly: sustainability at Nespresso. The Guardian.
Nestlé-Nespresso. (2016). Recycling used capsules and sustainably managing aluminium. Nestlé Nespresso SA, Corporate Communications.
Nestlé-Nespresso. (n.d.). Sustainability. Retrieved from Nestlé Nespresso SA: https://www.nestle-nespresso.com/sustainability
Smithers, R. (2019, November 4). Better latte than never … compostable coffee pods go on sale. The Guardian.
Daneshuku, S. & Atkins, R. (2017, September 24). Nespresso looks to raise tempo on coffee pod recycling. Financial Times. Retrieved from https://www.ft.com
Siegle, L. (2013, July 7). George Clooney tastes sustainability in Nespresso coffee. The Guardian.