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Customer Journey Map
1
Customer
Journey Map
How do they become aware of your business/ brand?
Awareness
Content Finding
Make your brand
accessible;
https://www.facebook.com/ClassicCuts.SalonandSpa
search
ppc
https://www.instagram.com/classiccuts_salonspa/
https://www.bestprosintown.com/mi/saint-helen/classic-cuts-/
Ensure that your consumers are able to interact with and access your website and content without any barriers.
What are you doing to engage?
Engage
content
blogging
Videos
Rules for engagement
Implement
Identify
Build
Plan
Create
Identify what it is your target is interested in. Plan a course of action to attract that interest. Build content, blog, create videos and demos, then implement them for consumers to access.
What lead magnets are we developing?
subscribe
Subscribing
Subscriptions
Clients signing up for a make-up tutorial at the salon.
When your consumers have registered for those demos, signed up for classes you have created, or opt into a webinar; they are subscribing to you, your company or your brand.
how do we make them invest?
Convert
Convert
$$/time
Consumers dedicating their time and money by:
Showing up for webinar
Attending Make-up class
Attending that demo
Avoiding conversion:
Not attending the demo
Not attending Webinar
Canceling for the make-up course
How do we reach that excitement/ interest?
excite
"ah-ha" moment is
Wonder combined with understanding...
"Ah-ha"
What do they need to believe for it to be true?
Clients need to believe in and that they require the services/ products we offer!
How will we get them to level up in our biz?
ascend
How to Gain Levels?
Leveling up
in the salon:
Buy a higher ticket prices or add-on service(s)
Advancements for gain
Book advanced appointments and fulfill them
Opt into salon subscription
How to reach reviews and testimonies?
advocate
Customer Store
Reaching those appraisals
Create different spaces to leave reviews.
Optimize your content.
Create incentives.
Meet customers wants and need.
Respond to every review -- even negative ones.
Share positive customer reviews you've already received.
Give your customers a positive review first.
Host an event.
Ratings/Reviews
1
4
3
2
5
Post photos
Strive for high ratings
Gain followers
We want raving fans
Review services
Advocates to promote awareness to your biz!
promoter
Promoter
Referrals
Getting clients to unintentionally refer your business, services, or products to another.
When a client shares a photo to their social media page with love for their new hair do, lashes, or glowing skin!