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Mellow Monkey
Melt your heart with Mellow Monkey
& Advertising media
Sophie, Tarek, Michelle
Table of Contents
1. Description
1.1 Description of the company
1.2 Description of the product
Contents
2 . Objectives of the campaign
3. Identification of the target group
3.1 Primary target group
3.2 Secondary target group
4. Advertising media selection
5. Schedules of all advertising planned
6. Budget
7. Benefits
Description
Description
Description of Mellow Monkey
Company
Founded: 2016/12
CEO: Robert Ackermann
Owner and Stephanie Ackermann
Design agency:
Headquarter: Gießen, Germany
Legal form: Limited liability company
Turnover: 800.000 € in 2018
Sale offices: Online shop
Foodtruck
You can buy anytime even at night
How it all began...
Recipe from 1850
Improved
Did something else before
Monkey = Insider; Stephanie loves to improve products
Inside-voice = call them little monkey
Love to be familiar
How it all began
Mellow`s marshmallows
Product
- USP
- Gourmet marshmallows
- Hand-made
- High quality
- Organic farming (Product certified)
- close cooperation with their suppliers
- 20 Flavors
Eeni Meeni Pinkie Ice marshmallow
Mellow's bestseller
- Filled marshmallow with ice
mixture
- Chocolate coating
- If you flambé or grill the marshmallow,
-> The ice melts
-> develop their aroma particularly
Possible subscriptions
One-time purchases
Mellow's boxes
Plem Plem Plum
16 pieces in one box
December box
(special Edition)
Marshmallow box
Marshmallow subscription
(minimum twice)
Marshmallow subscription
( one year)
Boxes
Silly Vanilla = 200g
Standard Box
Hazelnut Bites = Four Quarters
Inform our customers
Strengthen their decision to buy
Motivate to buy
Objectives
Objectives
Influence their opinion
Expand our market share
Target group
Target group
Bridal couples
Primary
Bridle couples- Target group
Information
- 20-40 years old
- for both genders
- spending power
- modern lifestyle
- bring it into bridle shops
- work together with the shops = vouchers
Fairs
Front page
Flyer
Back page
Company
Secondary
Company events-
Target group
Information
- innovative, modern companies
- exclusive lifestyle
- high spending power
- love handmade food
Magazine
Stand at Airport
Stand
Schedule
Schedule
Budget
Budget
WE are...
Benefits
- innovative, young and
creative
- have lots of energy
- will use the right media to reach the target groups most effectively
- will work hard to gain the best possible success for your company
- will be your answer to stand out against possible competitors
- will boost your turnover to never thought off figures