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Sea Food Restaurant Business Plan
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BUSINESS PLAN
Starting a New Sea Food Restaurant
EXECUTIVE SUMMARY
Alinshirah sea food restaurant is aimed at sea food lovers at a prime tourism location in Muscat (Mutrah Cornish area). The targeted costumers are mainly tourists with an idea of allowing the customers to grill their own sea food in an open roof at night time.
Alinshirah Sea Food Restaurant
TEAM
TEAM
- Administration Manager :- Ghaitha Ali Almahrouqi
- Operational Manager : Inas
- Finantital and Supply manager :Hajir Alnamani
- Three chefs
- Six Line chefs
- Ten Waitresses
- One accountant
- Two cleaners
- One driver
CUSTOMERS
CUSTOMERS
- Sea food lovers
- Tourists
- Local people (middle age people )
- Foreigner residents
ORGANIZATION
General Manager
Name:Anna
Experience:45 years
Catering manager
Name: Lezate
Experience: 30 yaers
Sales and marketing manager
Name: John
Experience: 23 years
Concept
MARKET ANALYSIS
- Mutrah is a famous tourism area
- Fewer high class restaurants in the area
- No 5 stars sea food restaurant
- Not many sea food choices
- Over 500,000 tourist visit mutrah yearly
- No self grill restaurant
- No open roof experience restaurant in the city to date
COMPETITIVE ANALYSIS
COMPETITIVE ANALYSIS
Inshirah Sea Food Resturant
Ocean Basket
Strengths: franchise ,
world wide
Weaknesses: limited fresh
fish choices
It can be seen from the competitors analysis, our restaurant has an advantage due to location, better prices, new place theme (open roof), self grilling, fresher food
Manhattan Fish Market
Strength : Famous
Weaknesses: Very expensive
not tasty food
Samakmak restaurant
Strengths: Local brand
, serves fresh fish
Weaknesses: Not good location
Expensive
FINANCIAL
FUNDING REQUEST
FUNDING REQUEST
50,000-80,000 OR
We will need
Over
1 year
PROJECTION
Menu
- Must be carefully selected as it will reflect on the chefs needed and the quality of the ingredients
- must have a signature dish (people come for it)
- How valuable is the served food
- It should deliver what you want in terms of cosine you offer
- The menu should reflect the theme of the restaurant
- How many items we are going to offer
- Do we expect them to go for a la carte
- Level of price is expected to be paid by the costumers
- The menu has to look a life (make them feel excited, comfortable, not confused)
- Has to reflect the concept of the restaurant (grill)
- Menu has to be changeable (consider the season)
Running the Restaurant
Steps for executing
Key points for a successful restaurant business
- Serious investment (20,000-80,000) OMR
- Do not expect to be very rich
- Chose a good location (easy access, potential for growth)
- Require lost of admins and follow up
- Start with the big three (chef , location and concept )
- Menu is the most important asset
- keep up your reputation
- 70% of restaurants closes in the first year
- Important to have strong multiples local fish supplier
MARKETING
MARKETING
- Endorsement with celebrities, bloggers
- Social media
- Tourism leaflets
- Souvenirs
- Radio stations