48
Virtual Team Management
An innovative solution - SkyTrend
Ken
Trevor
Jennice
Stanley
Missions
Mission
Problem statement
- MetroFin has consultants and customers worldwide
Problem
statement
- Communication barriers
- Trust issues
Virtual Team Management as solution
- Break through space and time barrier
- Instant communication with technology
Solution
- Widely adopted by MNCs
According to survey results (with 379 respondents) released July 13, 2012, by the Society for Human Resource Management (SHRM).
Initiatives: Sky Trend
Integration
Reduce cost
Better control
Initiatives
Surface
Problems
Surface
Problems
Matrix overlay
Employees and managers have to manage multiple reporting lines
Matrix
Overlay
Problems with "Matrix overlay"
- Communication
- Difference in linguistic preference
- Misalignment of company's value
- Different working lines have different practices
Problems
Technology limitation
- Technology is vital for the success of VTM
- Technology allows virtual team members to work more efficiently
- Complaints
- “We’re being asked to collaborate with our teams but our technology does not support this.”
- Reluctance for upgrading technologies
Limited
Technologies
Chamakiotis, P., Dekoninck, E. A., & Panteli, N. (2013). Factors Influencing Creativity in Virtual Design Teams: An Interplay between Technology, Teams and Individuals. Creativity and Innovation Management, 22(3), 265-279.
Trust issues between onshore and offshore members
Benevolence
1. Offshore member cannot demonstrate their ability
Onshore members dominate the discussion and give direct orders
Trust
2.Lack of benevolence
Onshore member regard allowing offshore member to share knowledge as "a lost of control and power"
Deep-rooted Problem
Ability
Integrity
3. Integrity cannot be shaped by onshore members
As onshore members regard new regional strategy by offshore members as jobs loss on-shore that managers will merely protect onshore members
Models of Trust in a Global Virtual Teams (adapted from Jarvenpaa et al., 1998)
Product
Product
Sky-Trend. com
Sky Trend.com
A centralized communication platform
Company’s context of workflow and projects
Smooth collaboration
Monday.com. (2020). Our Platform. Retrieved from https://monday.com/product/
Functions:
1. Customized board tracking working progress
Functions
2. Comment and request functions under each task and project
Monday.com. (2020). Our Platform. Retrieved from https://monday.com/product/
Benefits
3. Restore Trust
1. Tackle Technological issue
Benefits
4. Save Cost
2. Reduce Communication
issue
Mark Quadros. (2020, February 1). 3 step cycle to improve work performance. Retrieved from https://monday.com/blog/productivity/3-steps-cycle-to-improve-work-performance/
Online Lectures (12hrs)
Lecture
3 elements
Communication
6 Hours Video Clip lecture
Knowledge Management
Leadership
Meeting Simulation (Role Play)
Solve Dominant Communication problems
6 Hours Team Collaboration
Boost Engagement
- Similar to usual meeting task
- Switch job position (onshore vs. offshore)
- Self and Peer Evaluation
- Conducted via zoom
Enhance cultural values
Boies, K., Fiset, J., & Gill, H. (2015). Communication and trust are key: Unlocking the relationship between leadership and team performance and creativity. The Leadership Quarterly, 26(6), 1080–1094. doi: 10.1016/j.leaqua.2015.07.007
Freifeld, L. (2014, February 6). 3 Benefits of Making Role-Play Part of Training. Retrieved from https://trainingmag.com/3-benefits-making-role-play-part-training
Expected performance of SkyTrend
Expected Performance of Sky Trend
Berry’s Acculturation Model
Retain Home Culture
Reject Home Culture
Ideal
Position
Retain Host Culture
Integration
Assimilation
Cultural Integration
Reject Host Culture
MetroFin's
Position
Marginalization
Separation
Berry, J. W., Kim, U., Minde, T., & Mok, D. (1987). Comparative studies of acculturative stress. International migration review, 21(3), 491-511.
EPG Model
An international business model to illustrate the approach of operating a multinational company.
MetroFin's current approach
Approach suits MetroFin's VTM
Ethnocentric
Geocentric
Poly-centric
Geocentric Management
Host Country Orientation that based on the preference of host country.
Global Orientation that based on the best decision and performance for the project.
Home Country Orientation that based on home country's employees decision and performance .
√ Facilitate knowledge sharing and collaboration
X Lessen engagement and involvement of offshore members
Acceptance of different culture
Barlett et al. (2008) Transnational Management: Text, Cases and Readings in Cross-Border Management. 5th ed. New York: McGraw-Hill. P. 60-63.