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PRETTY DOVE DEVELOPMENT CORPORATION: I'll Follow the Boys

Presented by Group 1

for Engineering Management

SUMMARY

Summary

Engineer Milagros Abrera was managing the Pretty Dove Development which holds residential subdivisions in several places. In just two years after she founded her company, all of the residential lots were able to sell by the company's marketing department. However, Engr. Abrera suddenly thought that this marked the peak of the performance of her company and she worries that her company's performance will decline soon. She is thinking about how to delay this inevitable and how to maintain the performance of her company.

Pretty Dove Development Corporation

STATEMENT OF THE PROBLEM

STATEMENT's

As the company continues to reach its goals and enjoy its success

As the company continues to reach its goals and enjoy its success, Engr. Abrera thought that this achievement won't last, and time will come that this will lead to an unexpected decline to the company's performance. Upon hearing the suggestion of the marketing manager onA how she can make the company's stability and productivity effective and prevent decline, Engr. Abrera is contemplating an alternative plan or new design product to support the company.

STATEMENT OF THE OBJECTIVES

Objectives

To develop an action plan on how production and service operation must be done to achieve the best strategy to control the productivity and stability of the company.

Develop

ANALYSIS OF THE CASE EXTERNAL ENVIRONMENT

Analysis of the Case

THREATS

One of the advantages of the other competitor is their ability to think of having a different product that can help in boosting the sales and exposure of the company. since they are already sure and reached the peak of the company’s sales, the should already have a new target of a certain product that they can offer to the consumers.

OPPORTUNITIES

Exposure- One of the best things that can help in increasing sales is exposure. when a certain product or service is always given an exposure, there's always a chance for consumers to know and be curious about the product, hence, leading to trying the product and using it.

Knowledge- When someone has a great knowledge about what he/she is doing, chances are high that any product that they will create and push to the market will always be valuable to the eyes of the consumer.

Price- It is always the best factor to consider in having an increased sale. every person nowadays always wants to get the best value out of their money.

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