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Data mining presentation
56
The Ethics of Corporate Data Mining
James D'Souza
4/28/2020
Corporations Collect personal data for multiple reasons
PREMISE
WHY
The Benefits
- It is easier to target advertisers
- Knowing how a person prefers helps better your own algorithm for maximum user attention
- Information gained can be sold to help mitigate outlying costs
- Knowing the user-base more intimately can help lead to business decisions
Counter Argument
Reasons Why its a Bad Idea
If you really think about it
Google and Microsoft applications come with the computer
#1
#3
#2
We do not know who receives our data
After "reading" a 60 page user agreement...
HOW MUCH
BANK WE TALKING
1
Stake- holders
1
Facebook - net worth $86.2 Billion
Stuff Facebook collects:
Facebook collects about your browsing history
Facebook collects about the apps you visit and your activity within those apps
the advertisers who uploaded your contact information to Facebook more than two months earlier
ads that you interacted with more than two months prior
age, employer, relationship status, likes and location, expected net worth
facial biometrics, medical conditions
Based on contacts, it can assume social bubbles you are in.
The data of an average American is worth between $0.20 and $0.40.
assume international mean is $.15.
$.15 x 1.62 Billion users is $243 Million.
Google - net worth $133.3 Billion
Stuff Google collects:
Google collects about your browsing history
Google collects about the apps you visit and your activity within those apps
the advertisers who uploaded your contact information to Google based on how long you've gone since you've cleared your history.
ads that you interacted with
age, employer, relationship status, likes and location, expected net worth
medical conditions, purchase history
Watch times and engagement with advertisements. Ambient noise
Google does not sell personal data. They manage it all in house.
By optimizing their algorithm, they enable the products wanted to be advertised in a one-stop shop
BING
Microsoft- net worth $1 trillion
Stuff MS collects:
MS collects about your browsing history
MS collects about the apps you visit and your activity within those apps
the advertisers who uploaded your contact information to Microsoft media
ads that you interacted with more than two months prior
age, employer, relationship status, likes and location, expected net worth
facial biometrics, medical conditions
Watch times and engagement with advertisements.
Microsoft does not sell personal data. They manage it all in house.
By optimizing their algorithm, they enable the products wanted to be advertise in a one-stop shop
Government
Governments
All chatter gets stored in some facility in New Mexico. I heard it on the internet once
The US government buys bulk data to survey possible security threats
China mass censors the internet, they set up social credit scores that have internet history among other things affect.
Russia and China both use bot accounts to influence foreign policy that benefit from the echochamber environment created by the internet
Forms of monetization
Types of Monetization
Advertisements
Sponsorships
Subscription based
Crowd-sourcing
Donations
Data mining
Advertisements
Weaknesses
Strengths
Disgruntled viewership
Money from a source that is not your user base
Not effective unless data mining makes targeted advertisements
You do not have to seek out patrons
Strengths/Weakness
Opportunities
Threats
Minimal intrusion into viewers finances
Lauren Ingraham Incident
Trickle down economics failures
User base get deals on products they might be interested
Minimal interaction with sponsors
Improves relations with a corporate entity via networking
SWOT- Sponsors
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Weaknesses
Strengths
Money from a source that is not your user base
No regular paycheck unless the collaboration is a constant thing
Free merchandise
False positive reviews
Strengths/Weakness
Avoidance of controversial issues
Opportunities
Threats
User base get deals on products they might be interested
Economic sustainability of sponsors
Downward spirals faster than advertisements
Improves relations with a corporate entity via networking
Scandals evolve faster
Minimal intrusion into viewers finances
Subscriptions
Weaknesses
Strengths
No reliance on other corporations
Limit money available from source
Steady income if successful
Mandatory nature
possibility of free version
Account/ paperwork aversion
Strengths/Weakness
Opportunities
Threats
Stymied growth
Cult followings develop
Possible competition/ Pirates
Easier to allot funding
second most prone to economic turmoil
Crowdsourcing/ Donations
Weaknesses
Strengths
Guilt
People who are willing to pay will
Least consistent method
No corporate overlord
Ego
Strengths/Weakness
Requires a large user base
Opportunities
Threats
Weakened public persona
Do not force mandatory payments
MOST likely to fail in economic collapse
Genuine wholesome reactions
Ethics
Ethical
Quandries
3
Ethicist stances
Fields of Thought
Least harm- ain't no one dead over this so we can relax
The Utilitarian- Is it benefiting the public?
People get targeted ads and buy more. Is that good or bad?
Better economy, poorer people. Hedonist treadmill theory?
Is anyone getting hurt from these policies? Is everything being done to
Deontology- Is action done moral and in good faith?
Is it immoral to take MY data? Did I actually sign it away, and does that matter?
Is my duty to make the best experience or act at the best interests of my consumer?
Apolitical stance
Cause for inaction
Why let government who is a stakeholding party, decide?
Why not let corporations develop and see if such programs are good for trade?
How can international laws define data mining restrictions if the restrictions differ based on country and are meant for organizations that may not have any means of restricting physically in your nation?
What is the difference between censorship and regulation?
Legislation or judicial decision? State or federal? International or region locked ethics?
TIMELINE
Torts
LAWS
Legal Timeline
Federal Internet Privacy Protection Act of 1997
Torts
Federal trade Commision ACT (1914)
#1
#3
Torts
#0
#2
Torts
Electronic Communications Privacy Act (1986)
EU Data Protection Directive (1998)
Torts
In summary
Conclusion/ Questions
Is the premise ethical?
Is scope ethical?
Is there any way you can solve the problem with or without government that makes everyone happy?