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Gamification

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Transcript
  • "The University of Washington’s Center for Game Science created FoldIt, an online puzzle video game about protein folding.
  • Foldit utilizes a game-like puzzle interface that allows people from all over the world to “play” and compete in figuring out various protein structures that fit a researcher’s criteria.
  • Over 240,000 players registering for the game and competed against each other, a solution to the structure of the M-PMV was found in 10 days, creating a major breakthrough in the AIDS research field."

Gamification

Questions and Discussion?

Katie Fischer & Lauren Kerns

Bibliography

  • Chou, Yukai. "Yu-kai Chou & Gamification." Yukai Chou & Gamification. N.p., 3 Sept. 2013. Web. 02 Dec. 2013.
  • Chou, Yukai. "Yu-kai Chou & Gamification." Yukai Chou & Gamification. N.p., 12 Aug. 2013. Web. 02 Dec. 2013.
  • "Products - Technology Advice." Technology Advice. N.p., n.d. Web. 02 Dec. 2013.
  • "Game Mechanics." Badgeville. Badgeville, 2013. Web. 02 Dec. 2013.
  • "Small Business Labs." 'Small Business Labs' N.p., n.d. Web. 05 Dec. 2013.
  • "NewsTopiaville: Game Mechanics for News." NewsTopiaville: Game Mechanics for News. N.p., n.d. Web. 05 Dec. 2013.
  • Biro, Meghan M. "5 Ways Leaders Win At Gamification Technology." Forbes. Forbes Magazine, 15 Sept. 2013. Web. 05 Dec. 2013.

Examples of Gamification

Pepsi

Starbucks

NIKE

McDonalds

Positive affects of Gamification

Tools used to produce medium

  • Bunchball
  • Badgeville
  • Knack
  • Big Door

Foldit

What is Gamification?

Goal

Successful Gamification

Rules & feedback loops (encouragement & reward):

— Achievements – badges, points, prizes, money, progress bars

— Ownership – avatars, unique identities, gifting

— Status – leaderboards, bragging rights

— Loyalty – unlock new levels, increased difficulty

  • Converts "users" into "players"
  • Keep users active, interested, loyal
  • intersect players' needs + business goals

Facts

  • 2010
  • Over 70% of Forbes Global 2000 companies plan to use Gamification
  • 80% programs may fail; need better strategy

Image by Tom Mooring

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