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Local Brands

Build your Brand!

Introduction

1. Learn about Digital Ecosystem

2. Set up Digital Ecosystem

3. Build your Brand

Single channel branding can be consumed by all

  • Softcon - solving problems with technology solutions
  • Over 20 years in the industry

Logos on product packing

=

Branding

Contact: +91 75064 45649

info@softconindia.com

One-to-one marketing is not possible...

"To Empower people by providing Innovative Solutions and enabling them to achieve the Next Level."

Digital Marketing is really EXPENSIVE!!!

A static website + 1-2 posts on social media

=

Digital Marketing Done!

No updates to website or digital platforms are required...

Agenda

Building Blocks

Building your Digital Ecosystem

  • Introduction
  • Current challenges
  • 4 Mantras for a successful Digital Ecosystem
  • Digital Ecosystem => Brand

Content

About your product/service for marketing and branding

Data

About the market, your customers and their behavior patterns

Analytics

About finding, predicting and acting upon the revenue generating avenues

"An exotic festive sweet consisting of a rich cheese cake without a crust and topped with a creamy and milky syrup"

Challenges

Mantra #1

Mantra #3

1. Corona virus

2. Shift in marketing styles

Mobile & CRM

Website & SEO

Shift in marketing styles

Corona Virus

Mobile

App / Mobile friendly website

Easy way to connect to users through messaging

Personalized Push notifications

CRM (Customer Relationship Management)

Lead generation (new and existing)

Inbound marketing (rewards/promotions)

Better customer service

Enhances customer loyalty

Website

Landing pages

Product/Service Details

User Experience (Zero waiting policy)

E-Commerce

SEO (Search Engine Optimization)

On-Site (keywords, meta tags)

Off-Site (Blogs, Social, Content Sharing)

Traditional:

  • Word-of-mouth
  • Advertising
  • Customer Relationship

versus

Challenges imposed:

  • No personal contact with your customers
  • Customers will be more cautious
  • Change in conviction strategies
  • Reset of competitive edge
  • Reset of how business & marketing is done

New-age:

  • Omni-present branding
  • Targeted outreach
  • Multi-channel impact

Speakers

But ultimately, it all simplifies to...

Jo dikhta hai, woh bikta hai

Opportunity

Case Study: Amul

"Something which cannot be defined, does not exist. "

Viraj Khuthia

Varunica Khuthia

Technology

Consultant

Product Marketing

Consultant

Mantra #2

Mantra #4

Digital Ecosystem Specialists

Conversational Marketing

Social & Ads

Use this precious time to:

  • Re-define your brand
  • Be present & visible to your customers
  • Remind your customers about your value

What can you do to achieve this?

  • Learn about digital ecosystem
  • Build your own digital ecosystem
  • Cope with new-age of marketing

  • Public Relations (regular updates)
  • Reviews (Google, Facebook)
  • Word-Of-Mouth (creating a hype)
  • Influencers (building trust)

Social Ads

In challenges lie opportunities...

Search Ads

Affiliate Ads

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