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GI GEneration

QM

quinn mitchell

Transcript

GI Generation

What is the age range in the GI Generation?

Characteristics!

  • Gallantry
  • Civil mindedness
  • Economy
  • Politics
  • Gas prices
  • Education
  • Retirement
  • Pention
  • Presidential election
  • Gay marriage
  • Legal abortions

important issues about products

  • Wal-mart
  • Avenue
  • Goodwill
  • Life alert
  • Acorn stair lift
  • Denture glue
  • Depends
  • Aging products
  • Comfort
  • Price
  • Quality
  • Product must have a reasonable price.
  • Safe and easy to use
  • Convienient

Quinn Mitchell

Cierra Amerson

Products targeted to this generation:

Interests:

The age range is 88-112

Where to shop!?

Source of income:

social and economic concerns

  • Quality of the product
  • Price

Decisions regarding purchases

Marketers buying motives:

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